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KIA BUZZ
KIA BUZZ
KIA BUZZ

Recent Posts

Kia partners with 2015 YouTube Music Awards
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Kia is excited to once again serve as the exclusive presenting sponsor of the 2015 YouTube Music Awards, in partnership with YouTube and executive producer VICE Media. During this festive event to take place in March 2015, Kia and YouTube will celebrate the emerging artists for 2015 selected by music fans from around the globe. Following the 2013 YouTube Music Awards’ success with more than 51 million total views, we can’t wait to make the 2015 event even bigger!

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Kia surprises Guangzhou with the KX3 concept
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Kia Motors and our joint venture in China, DongfengYueda Kia (DYK), is back at the 12th China Guangzhou International Automobile Exhibition, with 23 different models. But this year, Kia held a very special global premiere for a new concept car named KX3, a C-segment SUV that Kia is aimed exclusively at the Chinese market.

Kia UEFA France Mascot

Meet the UEFA EURO 2016™ Mascot with Kia!
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The official mascot for the UEFA EURO 2016 TM, sponsored by Kia has been revealed. The half-boy, half-hero mascot, who has the magic power to fly around the globe and connect people through the power of football, will appear at key events for the UEFA EURO 2016TM Tournament and meet football fans from around the globe. He will be featured with Kia Sportage, the best-selling CUV model in France.

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Facts you didn’t know about Kia Soul EV
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In 2014, Kia introduced the Soul EV, the brand’s first-ever electric vehicle for overseas markets based on the second-generation iconic Soul urban crossover. With its fresher appearance and ultra-low operating costs, the Soul EV boasts an 81.4 kW electric motor, producing 285 Nm of torque, and a high-capacity 27 kWh lithium-ion polymer battery pack. On a single charge, Kia Soul EV can travel up to 212 km (131 miles), and it comes with industry-leading warranties in its major sales markets (a comprehensive 7-Year, 150,000 km warranty in Europe and 10 year/100,000 mile warranty in US). With sales now getting underway in overseas markets, here are some fun facts about Soul EV you may not have known.

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5 tips for a successful road trip
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Kia is no stranger to exciting road trips. Just recently, we launched the Father and Son Road Trip project to encourage fathers and sons to share their stories with us and win a special overnight road trip. Today, we are putting together a list of tips for a great road trip for our fans. If you are planning a road trip in the near future or if you’ve always wanted to go on a road trip but were unsure where to begin, here are some tips to help you get started.

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Kia Ray gets a festive makeover
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The Kia Ray, a vehicle that is only marketed in Kia’s home country of Korea, recently had a chance to play dress-up with some Ray drivers and fans that got a firsthand look at unique and personalized Ray vehicles on display at the second annual Ray Dress-Up Festival in Korea!

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Kia Racing takes over 2014 SEMA
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Kia Motors America had a fun display this year at the 2014 SEMA (Specialty Equipment Market Association) Show in Las Vegas, bringing the sights and sounds of the race track to the Kia booth. Kia celebrated its second title-winning season at the 2014 Pirelli World Challenge with the “A Day at the Races” 2014 SEMA display commemorating the company’s racing success. The booth embraced the tastier side of trackside festivities, with a modified Sedona serving up handcrafted Ballast Point brews, and a festive Soul EV, outfitted with iconic finishes from the classic ice cream truck serving up Smitten Ice Cream.

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GT RIDE app wins at Red Dot
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Kia’s GT RIDE smartphone app is not just a fun car game for your phone, but also one of the most well-designed. The app was recently awarded the prestigious Red Dot ‘Best of the Best’ design award in the Communication Design category. The Kia GT RIDE app, available to download for free on both Apple and Android devices, lets users design their own unique race track by moving their smartphone through the air and using its motion sensors to plot a route. Users can then race on their own GT RIDE circuits, steering a Kia pro_cee’d GT around the course and setting their own race times. Read on for more about the GT RIDE app!

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Learn more: Kia’s Green Light Project
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As a global automaker, Kia always looks for chances to help make the world a better place, and Kia’s Green Light Project is just one of the ways in which Kia is giving back to local communities. As one of Kia’s leading corporate social responsibility projects, the Green Light Project provides children in underprivileged regions of the world with the resources to move forward—whether it is through schools, community facilities, or transportation. Read on to find out more about the different ways Kia contributes to the greater world.

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Kia Soul named Active Lifestyle Vehicle of the Year!
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What better way to enjoy a more active lifestyle than with a car that suits that lifestyle? Take the 2015 Kia Soul for instance, which was recently named the Active Lifestyle Vehicle of the Year, for the third time in a row, at the 11th annual Active Lifestyle Vehicle awards. The 2015 Kia Soul is a fun and funky urban passenger vehicle that is perfectly suited to a fun and funky urban lifestyle.

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Design story: third generation Sorento
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The all-new third-generation Kia Sorento has clearly been making waves in the automotive world after it was unveiled at the 2014 Paris Motor Show. The third-generation Kia Sorento is much more than just an upgraded SUV; it’s more of a luxury SUV. The latest Sorento was designed as a collaborative effort among Kia’s design teams in Korea, the United States and Europe. The end product? An SUV you just can’t take your eyes off of. Taking design cues from architectural structures, the all-new Sorento is both luxurious and sophisticated, the two design concepts that were the focus for both the exterior and interior.

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LeBron James “rolling around” in his K900 as a Kia luxury ambassador
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Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.

Kia Best Global Brands 2014 Ranking

Kia rises nine spots on 2014’s list of 100 Best Global Brands
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After being named one of Interbrand’s Best Global Green Brands earlier this year, Kia Motors has jumped to number 74 on the definitive list of 100 Best Global Brands. This is nine spots ahead of last year’s ranking on the annual list put out by international brand consultancy Interbrand, which ranks the world’s most valuable brands. Moreover, Kia’s brand value has skyrocketed about 480% since 2007, after hiring Peter Schreyer as chief design officer and placing design at the core of its management philosophy.

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Google View offers an inside look at Kia in Paris
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The 2014 Paris Motor Show is still in full swing until next week, and the Kia booth has a total of 23 cars on display for all visitors to see! Not in Paris? No worries! All Kia fans can now get a Kia Virtual Tour of the Kia booth in Paris thanks to Google View. Google View allows all Kia fans to visit the Kia displays at the Paris Motor Show from the comfort of their own home, even getting a peek inside the all-new third-generation 2015 Kia Sorento, the enhanced Kia Rio and Venga models, and the revolutionary Optima T-hybrid concept and the Soul EV!

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Get a Taste of Kia with Chef Jean-Georges and Marja
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Last week we gave a quick glimpse at a power chef duo bringing new flavors to the Kia Media Lounge during the Paris Motor Show, and today we finally reveal the ultimate Kia-inspired menu! Brought to you by world-renowned Michelin 3 star-awarded Chef Jean-Georges Vongerichten and his wife Marja Vongerichten, our new sensory branding initiative called ‘Taste of Kia’ includes dishes created under the concept of ‘approachable but luxurious.’

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Inside the Kia booth at the 2014 Paris Motor Show
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We’re finally done teasing about the 2014 Paris Motor Show, which is Europe’s last big motor show of the year, after holding a press conference and opening the Kia booth to the public. Those who got to stop by the Kia booth had a chance to see the 3rd generation Kia Sorento model, which just made its European debut, the enhanced Kia Rio and Venga models, and even the Kia Soul EV! Parisians also got a look at the prototype model of the Kia Optima featuring T-Hybrid tech.

Overseas Media get first look at 3rd generation Sorento in Paris
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We’ve been teasing this year’s Paris Motor Show over the past couple weeks, and today we had the chance to unveil the 3rd generation Sorento in Europe exclusively to the media. The Kia Media Lounge gave journalists their first look at the all-new Sorento in the metal! Today, we are sharing this special moment exclusively here on the Kia BUZZ from the moment of the unveiling to some behind-the-scenes action. Check it out!

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Previewing the Paris Motor Show: All-new Kia Sorento and more!
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Paris, we’re (almost) here! As always, the finest display of innovation and design in the automotive industry can be found at the Paris Motor Show. So you wouldn’t expect anything else from Kia in Paris this year, and we do have quite a lineup in store for the Paris Motor Show, which kicks off on October 2 for the media. From the highly-anticipated European debut of the all-new Kia Sorento\ to newly-updated versions of the popular Rio and Vengamodels, Kia’s design and tech is on full display along with the new Kia Optima T-Hybrid concept, showcasing the wide spectrum that Kia innovationcovers.

Kia Racing Wins Big at Pirelli World Challenge
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Slow and steady wins the race? Not for the Kia Racing team! After just a few years of racing, Kia Motors America has been named the winner of the 2014 Pirelli World Challenge (PWC), one of the biggest races in the automotive world. In 2010, Kia first teamed up with Kinetic Motorsports, a world-class racing organization based in Georgia, to start up what is now the Kia Racing team. Kia is the first Korean brand to earn the coveted title of PWC Champion.

Kia Father and Son Road Trip contest

Kia rolls out the Re:Design project
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Kia is introducing an enhanced concept of corporate value via a new global brand communication project called ‘Re:Design.’ The ‘Re:Design’ project will move Kia’s brand communications away from the previous focus on our vehicles’ design and put more emphasis on using design to bring positive changes to car owners and their lives. To mark the beginning of the new campaign, Kia is inviting fathers and sons to share their stories through the ‘Re:Design the Drive – Father & Son Road Trip Contest’ for a chance to win a special overnight road trip with Kia.