By Mi-soo Han
Senior Researcher
Multimedia Evaluation Team

Hello. It’s pretty chilly these days, isn’t it?

Given the growing spotlight on the entertainment function, quality sound equipment and systems have become a necessity whether you’re at home or on the move.

People tend to cut back on outdoor activities in cold weather and sitting inside the warmth of your car will probably sound highly appealing. Cadenza boasts a powerful audio system that lets you enjoy premium sound in the comfort of a quiet vehicle on a cold winter day. Let’s take a closer look at the star of today’s blog and the hidden gem of Cadenza, the Dimension premium sound system.

Cadenza is equipped with a premium sound system called Dimension, developed by Kia Motors. As the name suggests, the system transcends all dimensions to deliver high quality sound inside the vehicle.

The premium audio system includes an amplifier that digitally transmits source signals, which means virtually no signal loss. Kia also developed a Hi-Fi speaker made with a new material, MSD (Multi-Structure Diaphragm), that reduces speaker distortion to provide excellent sound quality. Dimension features a variable equalizer (EQ) that allows listeners to choose from a selection of sound settings depending on their individual preferences.

The variable EQ function offers three settings, Innocente, Forze and Concerto. Region, age bracket, gender and personal taste were compressed into each of the categories based on accumulated sound tuning technology and experience. Precise algorithms were used to achieve tonal quality, dynamic range and a sense of spaciousness.

The Innocente, or normal setting, provides a balanced, natural sound quality. It delivers easy listening that can be comfortably enjoyed by people of all ages, from children to the elderly. With tight, low-pitched tones, the Forza setting conveys powerful and dynamic sound so the listener can almost “see” the instruments being played. Forza is perfect for people in their 20s and 30s who like the strong beat of rap or rock music. The Concerto, or concert mode, delivers a sense of spaciousness and vibrant sound that will transport you to a live performance at a concert hall. It is the ideal choice for classical and New Age music.

Internationally renowned audiophiles took part in developing Dimension. Professor Ken Pohlmann of the University of Miami and Tom Nousaine, audio equipment expert and reviewer, participated in the sound tuning and joint evaluation. Their contributions helped to create a luxurious audio system unique to Kia Motors.

Dimension premium sound system has already been recognized by consumers and experts alike. It will lead you to the world of high fidelity.

By Colin Jang
Kia BUZZ Editor

This promotional video was shown during the press conference at the Geneva Motor Show today. You can have a glimpse at our all-new Sportage’s interior & exterior.

Enjoy!

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By Michael Choo
Deputy General Manager
Overseas Communication Team

The long-awaited unveiling of the All-new Kia Sportage just took place a few moments ago here at the Geneva Motor Show. With over 910,000 units sold globally since the revamped version of the original Sportage went on sale in August 2004, this third generation model is poised to continue the tremendous momentum for the brand on the heels recently launched products like the Soul, Forte (All-new Cerato), All-new Sorento and Cadenza.

Check out the new images of all-new Sportage below thumbnails.

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By Pamela A. Munoz
Overseas Communication Team







At Kia Motors global headquarters in Seoul this morning, Kia Motors Corporation President, Hyoung-Keun Lee, and Michel Platini, President of UEFA, Union of European Football Associations, signed an agreement to extend the company’s sponsorship for the 2012 and 2016 UEFA European Football Championships.

Kia has been committed to sport for a number of years, including tennis, basketball, extreme sports and football, and this particular partnership solidifies the extent to which we want to continue that commitment, in Europe and around the world. Kia began its official corporate sponsorship of FIFA in 2007, for the FIFA 2010 World Cup™ but has been involved with football many years before that.

During the signing ceremony this morning, Mr. Platini answered questions for the Korean and foreign press about his thoughts for the future of football in Asia and Europe. He selected his favorites for winning this year’s FIFA World Cup™ tournament – including South Korea on his list of winners with a coy smile. The signing ceremony was brief but the partnership will last for many years to come…

Below you can enjoy some of the candid pictures our staff captured during the ceremony.

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By Colin Jang
Kia BUZZ Editor








Hello everyone! Colin here – your friendly neighborhood Kia BUZZ editor. We, on the Kia BUZZ editorial team, appreciate your visits and the opinions shared on Kia’s products and activities. Based on your feedback and ideas, we are making efforts to create a much more interactive Kia BUZZ.

As such, we will try to include more fun & exciting posts to communicate with you. This post is also one of our new activities, where we share other blogs and comment on their insight of our products & business. We hope you will all share in the discussions. So here goes.

▷ 2010 Kia Forte EX, an AW Drivers Log
Posted by Bob Gritzinger, Cynthia Orosco, and Jonathan Wong on Autoweek(Feb 12, 2010)

These three editors have taken the all new Kia Forte EX (in the US) for a spin and commented about the car in detail. In unison, they like the number of great features packed into the small car at a competitive price. Jonathan mentioned in his review that he especially liked the quiet ride. They also commented that they were disappointed with the lack of a 5-speed automatic transmission option for the car.
Well, we have good news! We will begin offering a 6-speed automatic transmission in near future. Maybe Bob, Cynthia and Jonathan will want to take that one out for a spin when it becomes available!

▷ Kia teases Racier look for 2011 Optima, Ahead of NY show
Posted by Bengt Halvorson on The Car Connection(Feb 12, 2010)

Thank you, Mr. Halvorson. As he mentioned in his article, the next generation version of Magentis (know as Optima in some regions) will have aggressive & standout coupe-like profile in terms of exterior design. LED technology is used to create distinctive signature lighting. The interior design is driver-oriented and it will enhance the ‘fun to drive’ feeling.

We will introduce more info about the next generation version of Magentis soon!