Corporate / Product

¡Mama mia! June 2nd, 2009

ceceliaBy Cecilia Gustafsson
Press & Communications Manager
Kia Motors Sweden

Lars Wallin, Swedish fashion designer, has kindly concentrated his efforts on designing a Kia Soul which was auctioned off for the Red Cross Gala on May 31 on TV4.  May 31st is Mother’s Day in Sweden and the Red Cross held a fundraising gala on TV4 for their ‘Save the Mothers’ campaign.


Lars Wallin designed the Soul with an exciting lace exterior and chrome details in platinum gold, including the side mirrors and windshield wipers!  He also designed an exclusive leather jacket to match the colour of the car which was autographed before the auction.

With Kia’s vehicles being ‘design-led’ it seemed only fitting that Mr. Wallin design something exclusive for such a worthy cause.  Here are some pictures of the car and Lars Wallin for you all to enjoy.

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