Events / Product
2010 Kia Forte National Press Introduction- wave one June 11th, 2009
By Kia Motors America Public Relation Team
The Kia Forte sedan national press introduction is underway in Seattle and media from wave one of two has completed the driving experience in the all-new Forte; the response has been impressive with comments like “The drive is solid, the design is solid and the features are solid,” and “There is a really nice blend of comfort and sport.”
The event is based at the Hyatt at Olive 8, the newest property in town and Seattle’s only LEED-certified hotel (Leadership in Energy and Environmental Design). It is a dynamic combination of sleek styling, modern conveniences and extreme efficiency, much like the all-new Forte. The group drove more than 250 miles up to Whidbey Island to experience spectacular roads, breathtaking views and even a ride on a ferry. Top U.S.-based journalists tested the Forte sedan, learned about its features as well as company sales and marketing updates while Kia Motors executives and product planners were on hand to address questions.