Design & Technology / Product

2011 SEMA Show: Sports-Themed Kia Vehicles November 4th, 2011

What is the SEMA Show?

Have you ever heard of the SEMA Show? Wondering what SEMA stands for? It stands for Specialty Equipment Market Association and is the world’s largest automotive specialty products trade event. It was first held in 1963, and the event now takes place annually in the Las Vegas Convention Center, where a myriad of automakers and auto part manufacturers come to participate in the show. Of course, Kia made sure not to miss out. This year, Kia featured six one-of-a-kind sports-themed cars at the SEMA Show. Let’s take a look at these eye-catching rides!

Surf-Themed Radical Rio

Customized by Antenna magazine, the Radical Rio’s exterior gets a sunset-metallic golden-brown paint, custom body kit with a front splitter made of wood to match the surfboard on the roof and rear fascia with center-mount exhaust. To match its surf theme, the Rio’s rear center console was redesigned as a shelf to hold sun tan lotion, surfboard wax, bottled water and other items for fun in the sun. The best part is the rear hatch area, which has been modified to hold a retro style record player, mood lighting, shelves to hold sandals and clothes, and a retro gaming console that plays 80’s-style arcade games.

The interior seats are even made from bathing suit material! Any surfers or beach lovers out there? How do you like this surfed-up Rio?

Hockey-Hatch Forte

Also designed by Antenna, the hockey-hatch Forte features aviator gray exterior paint with 18-inch blue wheels. This car may look simple on the outside, other than the unique blue wheels, but you will be surprised to see what is on the inside. This power-play Forte has a custom hockey stick holder that stretches from the trunk through the center of the vehicle into the cabin. Also, this hockey-themed car gets powder-blue jersey material on the seats, rubberized flooring which reminds us of the floor outside a skating rink, a mini air hockey table for hockey fans, four hockey sticks, two jerseys color-matched to the exterior, an ice skate rack and glove hooks. If you are a hockey fan, this custom car will surely grab your attention.

“Slam Dunk” Blake Griffin Optima Hybrid

Kia has extended its partnership with NBA All-Star Blake Griffin, who has starred in Kia Optima commercials. This time, Griffin has inspired a brand new version of Kia Optima Hybrid for this year’s SEMA show. Built by the world famous West Coast Customs (WCC), the Blake Griffin Optima Hybrid has a realistic basketball-textured appearance with Blake Griffin’s personal logo displayed on the hood. Inside the car, you will see basketball court flooring in the front and back and Blake Griffin’s autograph embroidered in the front headrests. Any die-hard Griffin fans? You could take this car to the hoops anytime!

“Hole-In-One” Michelle Wie Soul

Michelle Wie, who has been Kia Motors’ official golf ambassador and spokesperson since early 2010, has refreshed the 2012 Soul with her personal artwork. The striking “So Blue” and white House of Kolor custom paint scheme features many of the drawings and characters found on Wie’s golf bags. Inside the car, Wie’s fancy artwork and personal logo are embroidered into the seats, and two of Wie’s golf bags, which she actually used in her tournaments, are mounted behind a 26-inch LED Samsung TV. Michelle Wie’s amazing talent in design and WCC’s development of her artwork has created a truly one-of-a-kind vehicle for the Kia Soul.

Rio B-Spec Racer

Kia and Kinetic Motorsports, Kia’s racing partner, has unveiled the all-new 2012 Rio B-Spec racer, which will compete against a variety of subcompact cars. This car will enter a range of motorsports events sanctioned by various organizations, including World Challenge, GRAND-AM, Sports Car Club of America and the National Auto Sport Association. You can transform a 2012 Rio 5-door LX model into a racecar with the B-Spec kit, which is available for sale from Kinetic Motorsports. Good news for current and future racers! USTCC Optima Hybrid Pace Car

The Kia Soul has been the official Safety Car of the United States Touring Car Championship (USTCC) since March 2010. This year, the Optima Hybrid will replace the Soul to lead the field during warm-up and caution flag laps to ensure a safe start or restart of a race. The members of have modified the Optima by adding a free-flow air intake system, Magnaflow® exhaust system, coil-over suspension kit, and much more to enhance its performance. On the outside, the USTCC Optima Hybrid features a custom exterior color scheme, series graphics, an array of lighting and an LED light bar on the roof to help direct traffic. Look for its first USTCC appearance on March 2012.

We have presented you with six different custom Kia vehicles that have been displayed at 2011 SEMA Show. Which one is your favorite? What does your one-of-a-kind, dream car look like? Share your thoughts in the comments section below!

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  • Hi Jerry,
    Thanks so much for your positive feedback and interest in our concept cars!
    We’ll make sure to keep them coming. :)

  • Becca

    Optima is gorgeous!! Rio Surf as well. Wish we could see these at our local dealerships!

  • Becca

    Optima is gorgeous!! Rio Surf as well. Wish we could see these at our local dealerships!

  • Becca

    Optima is gorgeous!! Rio Surf as well. Wish we could see these at our local dealerships!