Kia shines green at the Busan Motor Show! June 10th, 2016
Back on our home turf in time for the biennial Busan International Motor Show (BIMOS), Kia Motors radiated green energy for the crowds this year, revealing new eco-friendly models and concepts. Among our 23 beautifully displayed cars, the spotlight shone brightest on three Kia models in particular, the Kia K5 Plug-in Hybrid (PHEV), making its exciting debut in Korea, the Kia Telluride concept, shown for the first time in Asia, and the Kia K7 Hybrid (HEV), making its world premiere.
Needless to say, Kia was the talk of the town. Eager audiences gathered at the Busan Exhibition and Convention Center (BEXCO) to witness the stunning display of our finest models. Under the theme “The Future Wave, Inspiring Technology,” Kia’s 2,500 square meter exhibition laid out bright and innovative ideas for the imminent future.
Kia K5 Plug-in Hybrid
Already established as one of the Kia’s most popular models, the plug-in hybrid version of the Kia K5 (widely known as the Optima in international markets) was revealed to the Korean audience. As Kia’s first PHEV model with the brand’s newly developed plug-in hybrid powertrain, the model boasts among the most advanced eco-friendly technologies found on Korean roads.
The sophisticated and stylish aesthetics of the Kia K5 PHEV and the flexibility of its eco-friendly driving modes is expected to appeal to Korean consumers. Streamlining efficiency with intricate and careful designs, the midsize sedan will shake up the quickly growing market for hybrid vehicles in Korea.
Kia K7 Hybrid
Adding to the growing popularity of the all-new K7 (known in overseas markets as the Cadenza), Kia has revealed a new and upgraded design for the hybrid counterpart of this deluxe sedan. With new blue-tinted LED headlamps and hybrid-specific wheels on the already handsome body, the new Kia K7 HEV is expected to pique the interest of Korean consumers with its cutting-edge eco-friendly features and breathtaking luxury.
While only the exterior design has been revealed at this time, the new premium eco-friendly sedan is already causing a stir among car enthusiasts.
Revealed for the first time at the 2016 NAIAS, the Kia Telluride has been absent for a while but far from forgotten. Now back at 2016 BIMOS to dazzle the innovation-seeking audiences with its state-of-the-art health and wellness technology, the Telluride concept is shining green – literally and figuratively – on the show floor.
Boasting enormous power and never-before-seen interior wellness features, the interesting functions and unique design of the Telluride hint at future possibilities of Kia’s premium large-sized SUVs.
In addition to the three eye-catching models in the spotlight, Kia has an interesting and extensive display of models including the Kia Niro, K5 (Optima) Sportswagon and the Grandbird Silkroad bus. In addition, Kia has also set up numerous exhibits featuring the brand’s futuristic I-Cockpit system and Kia’s very own auto customization brand, Tuon. Take a closer look at the event in the photos below!
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The 2016 Busan Motor Show will be open until June 12 so don’t miss out on the chance to see Kia’s entire exhibition yourself! If you can’t make it to Busan, stay tuned with all of Kia’s social channels as we bring you more news on our new and shiny green models!