Kia previews upcoming new models at European Headquarters February 19th, 2016
As the annual Geneva Motor Show approaches, Kia Motors is gearing up for the debut of the latest upcoming models in our vehicle line-up and welcomed over 120 influential automobile journalists from 15 European countries to Kia Motors Europe headquarters this week for a sneak peek preview of the European specification Optima plug-in hybrid and Niro hybrid as well as the world premiere of the never-before-seen Optima Sportswagon.
Journalists were given the chance to conduct exclusive interviews and get an up-close look at the new models in person. After the press conference, guests ended the night in celebration with a cocktail reception and flying buffet.
The members of the press had very warm words for Kia’s newest vehicle innovations. The Niro was recognized for its innovative hybrid bodystyle, advanced driving assistance features and cutting-edge infotainment system. Its high-quality interior and deep cerulean blue paint color were also praised.
Optima Sportswagon received recognition for its eye-catching exterior style, smartly designed in-cabin features and spacious interior. Applauding the car’s overall quality, many predicted great success for it in the European D-segment market.
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With the launch of these three new vehicles scheduled for 2016, Kia Motors is looking forward to another year of success in the European markets. As a brand that strives to bring thoughtful mobility innovations to the world, we are excited to present our latest creations at the upcoming 2016 Geneva Motor Show. We believe it will be the best one yet! Check out the photos from the event and, as always, stay tuned!