Kia crowned #1 in J.D. Power Initial Quality Study! June 23rd, 2016
The owners have spoken! We are proud to announce that Kia Motors has taken the number one spot on the 2016 J.D. Power Initial Quality Survey (IQS)! This year marks the 30th year of the annual J.D Power IQS and the first time in 27 years that a non-premium brand has topped the list.
Each year J.D. Power, a U.S. based marketing research firm, conducts syndicated studies to evaluate driving experience, vehicle performance, and quality during the initial 90 days of car ownership. For 2016, a total of 80,157 surveys of were completed by vehicle owners to assess 233 potential problems for 33 US auto makers and 245 vehicle models. In addition, 167 assembly plants were evaluated for quality.
Kia has been steadily rising in ranking in the past ten years, initially placing 36th in 1999 and entering the top ten in 2013. This year’s first place recognition is an affirmation that Kia Motors has truly come a long way to become a world-class automobile brand.
Kia third-generation Sportage (left) and Kia Soul (right)
In addition to the overall brand recognition, several Kia models also sparkled in the spotlight, receiving individual recognition in their respective vehicle segments. The third-generation Sportage and second-generation Soul have emerged as winners in the small SUV and compact multi-purpose vehicle segments, respectively, while the Rio and Forte (also known as Cerato) were also runners-up in their corresponding categories.
Kia Rio (left) and Kia Forte/Cerato (right)
Furthermore, the Gwang Ju Manufacturing Plant in Korea was ranked number two in the Asia Pacific region.
A huge thank you to our customers and fans for this incredible recognition! Kia Motors will take this shining achievement as further motivation to continue our giant stride forward in craftsmanship and owner satisfaction. We’ll work extra hard to stay at the top.