Corporate / Events
World class golfers ignite the 2016 Kia Classic April 7th, 2016
The seventh annual LPGA Kia Classic tournament wrapped up with winner Lydia Ko, the 19-year old New Zealand native, taking home the title and a brand new Kia K900 (Quoris) luxury sedan. With over 144 world class female golfers returning to the Park Hyatt Aviara Resort in Carlsbad, California to vie for the tournament title, Kia Classic was one of the most discussed events of Easter Sunday. Find out more about the exciting week and Kia’s involvement with the LPGA!
Fulfilling our role as the title sponsor, Kia Motors provided a fleet of prize-winning vehicles for use by players and fan during the tournament. This year’s Kia Classic coincided with both Easter Sunday and Military Appreciation Day, so Kia made sure to place emphasis on festive activities suitable for families and golf fans of every age.
With a delightful range of activities taking place such as a family scavenger hunt, a player autograph event and a junior clinic for young golfers, the 2016 Kia Classic provided participants with a special up close and personal experience with the sport and its top class players.
Moreover, Kia selected Hire Heroes USA as the tournament’s first official charity partner, donating a portion of ticket proceeds to aid military veterans, active duty military members and their families.
Kia K900 (Quoris) is the Official Vehicle of the LPGA
The Park Hyatt Aviara Resort grounds were also decorated with impressive displays of Kia vehicles for visitors to view and experience, highlighted by our signature K900 (Quoris) floating display within the course grounds.
The Kia Classic debuted in 2010 with the brand’s inauguration as the Official Automotive Sponsor of the LPGA. As an official partner, Kia is whole-heartedly dedicated to nurturing the popular sport. In addition to providing vehicle fleets for eight LPGA tournaments every year, Kia Motors has also established a long-standing partnership with star golfer Michelle Wie, who serves as ambassador and spokesperson for the brand.
That the Kia Classic is held in Southern California, the hometown of Kia Motors America, makes the occasion all the more special for the brand.
Alongside our partnership with the LPGA, Kia Motors sponsors a range of global sports tournaments, the FIFA World Cup, Copa América and UEFA EURO, as well the NBA and Australian Open, as an expression of support for passion, hard work, fair competition and good sportsmanship. As the weather thaws and the days grow warmer, look for more news from Kia as we bring you more memorable moments from our global sports partnerships!