Kia leads the way for 2017 FIFA Confederations Cup July 21st, 2017
The FIFA Confederations Cup – a world-renowned football tournament held every four years – kicked off in Russia on June 17th and concluded with the final match on July 2nd in which Germany defeated Chile by the score of 1-0.
As an official automotive partner of FIFA, Kia Motors proudly supported this prestigious event, assisting in the smooth day-to-day operation of the tournament.
With the aim of staging an unforgettable championship event, Kia supplied an 83-strong fleet of vehicles, including the Mohave, Sorento, Sportage and cee’d, to ensure the safe and efficient transportation of players and tournament officials. In the lead up to the kick-off, the vehicle handover ceremony took place at the Spartak Moscow stadium in the Russian capital of Moscow.
In conjunction with the 2017 FIFA Confederations Cup, Kia successfully brought back its globally popular five-a-side amateur football tournament, ‘Kia Champ into the Arena’. Competing for the ultimate glory of being crowned global champions, 10 five-a-side teams were selected from national contests held in eight different countries around the world. Kia hosted the final ‘Champs’ competition in Sochi which was also won by the team from host country Russia, and invited the finalists to attend a semi-final match of the main tournament.
Another part of Kia’s sponsorship activities for the event entailed an international search for Official Match Ball Carriers (OMBCs). Sixteen children from all over the world were selected for this once-in-a-lifetime opportunity to walk out onto the pitch and deliver the match ball for the official kick-off. Kia also held a ‘Lucky Drive’ competition, giving 37 football lovers from 17 countries a special chance to attend the tournament’s opening match – Russia vs. New Zealand – held in Saint Petersburg.
Fostering our strong partnership with FIFA, Kia will continue to bring our valued customers unique and thrilling experiences around the world. Look forward to more of Kia’s one-of-a-kind events and fan opportunities!