359 passenger cars will keep UEFA EURO 2012™ moving May 18th, 2012
UEFA EURO 2012™ is getting closer and closer. And to fulfill our duty as a UEFA EUROTOP Partner and official automobile of EURO 2012 we held an official vehicle handover ceremony, to announce the 359 passenger cars we will provide along with our sister company Hyundai to ensure efficient and smooth transportation during the highly anticipated tournament, which is being held in co-host countries, Poland and Ukraine.
Kia Motors Europe’s senior management team and Guy-Laurent Epstein, UEFA Marketing Director (center) posing with a sample Kia fleet and official UEFA EURO 2012 mascots
Kia is supplying numerous design-acclaimed models as official tournament vehicles, such as the All-new cee’d, Rio and Sportage, which are among the top selling models in Europe. Kia will also add its D-segment sedans, Cadenza and Optima Hybrid, which have not yet been introduced to Europeans customers.
UEFA EURO 2012™ is scheduled to kick off on June 8th in Warsaw, Poland with the champion to be crowned on July 1st in Kiev, Ukraine. The matches will take place throughout eight cities in Poland (Warsaw, Wroclaw, Poznan, Gdansk) and Ukraine (Kiev, Donetsk, Kharkiv, Lviv). UEFA EURO 2012™ is considered the biggest and most prestigious event among Kia’s UEFA sponsored competitions.
Kia Motors has taken an active role in supporting EURO 2012 from the initial stages of the tournament. For instance, the Kia Sportage, an award-winning SUV, was selected as an official ball carrier, promoting the tournament in Kiev, Ukraine and Warsaw, Poland, by carrying a larger than life mock-up of the EURO 2012 official ball, the Adidas ‘Tango 12’.
Along with the “Kia Official Match Ball Carrier” program, Kia has introduced several other activities for customers all around the world to increase their enjoyment of the tournament. The five-a-side “Champ into the Arena” invites amateur football talents from all over the world to compete against each other while providing the opportunity to witness an exciting UEFA EURO 2012™ semi-final match. In addition, both offline and online promotions such as “Kia EURO 2012 Road Shows,” which are occurring in cities throughout Europe, and the “Kia Dubstep Dance Contest,” which is hosted on Kia’s official Facebook page, have been building anticipation for EURO 2012.
- Kia Football – Official Kia UEFA EURO 2012 – Website
- EURO 2012 Flickr Gallery
- EURO 2012 Kia Dubstep Dance Contest
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