Corporate

HM confusion October 15th, 2007

By Seung Hwan Lee
Kia BUZZ Editor

Following our release of the first silhouette image of the HM – Kia’s next SUV to hit the market – here on this site, there seems to have been some confusion stemming from a subsequent Korean market news release that has now been translated into foreign languages and circulating over the Net.

We’d like to clarify that the HM’s competitors in the U.S market were incorrectly stated in the domestic release. The official competitive set for the HM is as follows: Ford Explorer, Jeep Grand Cherokee, Chevrolet Trailblazer, Toyota 4Runner and Nissan Pathfinder.

Furthermore, the translated version of the release also fails to make clear that the ongoing HM naming survey is only for the Korean market vehicle and not for the export model. So you can expect the HM to be sold under different names in Korea and in overseas markets.

We apologize for this confusion and hope to be providing more details on this exciting new SUV from Kia in the coming days.

  • Mr.

    This is ridiculous.

  • ulrike hager

    Well in time this will all get straightened out. For all of you who have an interest in Korean firms and international designers you should read this…
    and how this realtionship improves brand and product

    http://english.chosun.com/w21data/html/news/200710/200710050014.html

  • Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

  • Colin

    Hi Sandrar,

    Thanks for your visit on Kia BUZZ.
    We will come up with a more exciting story at next time!

    Thanks,
    Colin

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