Post archive for ‘Business’
Watch TV & Drive Away in an All-new Sorento…
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By Silke Rosskothen Head of Corporate Communications Kia Motors Deutschland A very lucky viewer of Germany’s “TV total PokerStars.de Night” was presented with a brand new, all-new Kia Sorento on Apr. 1st. There was a lot of cash at stake during the 15th “TV Total PokerStars.de Night” on 22 February. Celebrity poker player, German television [...]
Built in the U.S.A
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By Min-Ji Jung Assistant Manager Corporate-Culture PR Team More than 10 million new cars are sold annually in the US, a fiercely competitive market seen as the world’s test bed for automobiles. Kia Motors is making greater inroads in the US market with the launch of its first local production plant in the state of [...]
Kia continues UEFA EUROTOP sponsorship until 2017
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By Pamela A. Munoz Overseas Communication Team At Kia Motors global headquarters in Seoul this morning, Kia Motors Corporation President, Hyoung-Keun Lee, and Michel Platini, President of UEFA, Union of European Football Associations, signed an agreement to extend the company’s sponsorship for the 2012 and 2016 UEFA European Football Championships. Kia has been committed to [...]
Kia ad one of Brazil’s top 10 most memorable commercials
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By Juliana Lopes Press Officer Kia Motors do Brasil For the first time in Kia Motors do Brazil’s 17-year history in the market, we were featured in Meio & Mensagem magazine for having one of the country’s top commercials. The article mentioned a study, entitled “Remembrance of Brands in TV Advertising,” conducted by the Institute [...]
Football (Soccer) Tournament in Israel
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By Pamela Muñoz, Assistant manager International PR, Overseas Communication One day, one sport, ten teams, 10 local businesses, local media, local celebrities, 300 spectators and thousands of internet surfers… For what, you may ask? For a day-long soccer (football) tournament in the city of Ashdod sponsored, in part, by Kia Motors in Israel. As [...]
Lucky winners receive Kia Souls at UEFA European Under-21 Ch...
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By Pamela Muñoz, Assistant manager International PR, Overseas Communication Over the Swedish mid-summer long weekend, celebrating the nation’s longest day of the year, Kia Motors presented two lucky football fans with Kia Soul vehicles. As the Official Automotive Partner of the UEFA European Under-21 Championship 2009 that took place in Sweden, Kia partnered with UEFA [...]
¡Mama mia!
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By Cecilia Gustafsson Press & Communications Manager Kia Motors Sweden Lars Wallin, Swedish fashion designer, has kindly concentrated his efforts on designing a Kia Soul which was auctioned off for the Red Cross Gala on May 31 on TV4. May 31st is Mother’s Day in Sweden and the Red Cross held a fundraising [...]
The strategy of Global Quality 3.3.5.5.
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By Seung Woo Baek Quality planning Team My name is S.W. Baek and I’m in charge of strategy formulation as part of the Quality Planning Team at Kia headquarters. Today, I’d like to talk about Kia Motors’ strategy and direction for quality improvement. In December last year, Kia introduced its global quality strategy called “Global [...]
Kicking off the launch of the New Cerato in Oman
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By Soon Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Forecasts point to a sharp drop in automobile demand this year with the continuing worldwide economic slump. Meanwhile, thanks to swift advances in IT, the rapid emergence of new media based on two-way communication has been changing the face of the media environment which [...]
Today’s car is not the car of yesterday
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By Chil-Young Kwon Production Management Team Kia Motors Corporation Greetings to all Kia Buzz readers and I wish you all the best for the New Year. Until I started working at Kia Motors, I thought many things were a simple process. For example, let’s take the job of placing an improved muffler on a car [...]
The year for ‘out of the box’
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By Euisun Chung President Kia Motors Corporation Happy new year everyone! Hope you had a nice holiday. If 2008 was about sky-rocketing oil prices and growing energy concerns, the ever-increasing difficulties facing the automotive industry, and shrinking consumer spending and confidence throughout the world, what will 2009 be about? I believe 2009 will be [...]
Ten Things to Celebrate About 2008
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By Soon-Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Reading the business pages this time of year does not lend itself to Christmas cheer and optimism for 2009. 2008 was by no means perfect for Kia and there’s a lot we still have to improve on but I’d like to share with Kia family and [...]
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