Post archive for ‘Design’
Optima design story: Color &trim
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The design process is always an exciting stage. As designers, we take it serious when defining our users and their likes because we are essentially designing for them. The image board is a collage of materials and finishes based on the extensive research done on user needs. The popularization of automobiles has led to the [...]
Optima design story: Interior
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By now, most of the world has become aware of our newest sport sedan, and we are proud to share with you some of the story behind its creative process!
With each new Design project comes a new goal and Kia was determined that this new Optima was going to be very aggressive, youthful and sporty.
The Next Level of Kia´s Design Revolution: All-new Optima
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These are exciting times to be a member of the Kia Design Team. We have the opportunity to shape our brand through the creation of outstanding design statements with many new projects in succession, with the rapidly changing global awareness of Kia.
Finding colors that appeal to customers’ emotions
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The colors that highlight the individuality of Sportage were not born overnight. To find hues that would satisfy global customers, designers held countless meetings to create color packs tailored for each region. Their tireless efforts helped produce a character color unique to Sportage that would appeal to drivers’ emotions. The focus of the entire process was to create a character color that would enhance the all-new Sportage’s profile as a sedan-type CUV for the city, in addition to differentiating it from previous Sportage colors.
Venga’s Design Story-Color &Trim
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By Kia Design Center Sporty and refreshing color schemes were needed to match Venga’s dynamic and distinctive style to appeal to our main target group of young European consumers. Color trim designers from Namyang and Europe design centers joined hands to analyze the lifestyle and sensibility of the locals to develop optimal colors and materials. [...]
Venga’s Design Story-Interior
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By Kia Design Center Designing the interior We considered and reviewed a wide range of possibilities to come up with an interior that is modern and trendy, yet practical. The objective was to create a car that fits the European lifestyle. Centralized audio dials and the dual dial HVAC unit catches the eye with their [...]
Venga’s Design Story-Exterior
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By Kia Design Center Kia Venga: Taking the MPV beyond Versatility We designers love to think outside the box. For us, creativity implies the playful rethinking of an established approach and the motivation to defy conventions. When we started the Venga project, we were greatly inspired by the challenges to design the most attractive compact [...]
All-new Sportage Design Development Story-Interior
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By Ralph Kluge, design manager Jung Hyun Cho, designer Kia Design Center Designing for an international brand like Kia is exciting and challenging at the same time. Not only do we designers have to think years ahead into the future, but we also create products that will be understood and appreciated on different continents, by [...]
All-new Sportage Design Development Story-Exterior
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By Massimo Frascella, design manager Chi Young Kim, designer Kia Design Center In 2007 the Kia California design center displayed the Kia Kue concept at the Detroit Auto show and the goal was to showcase the future styling direction for our emerging brand. The car illustrated the new Kia design language with a minimalistic approach [...]
The first rendering images of next generation version of Opt...
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By Kia Motors Corporation PR Team Here are the first images of the next generation version of Optima/Magentis. Please stay tuned for design development stories in the coming weeks! You can read our new stories through RSS feed or Email subscription. You can find them under right side bar.
Kia Ray Interior Design Story
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By John Paxton Senior Designer Kia Design Center America As we were given the assignment to develop themes for a compact hybrid sedan, we wanted a sporty hybrid, something that would actually be very, very desirable – not appliance like. Intuitively, my first thoughts were to focus on creating a cabin that was extremely lightweight, [...]
Kia Ray Exterior Design Story
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By Massimo Frascella Design Manager Kia Design Center America What makes design a fascinating aspect of our life is the never ending challenge of imagining and shaping our future. We constantly “live” at least three years ahead of time, because what we do today will only happen a few years later. We all like to [...]
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