By Kia Advanced Design Team


※ Editor’s note: Please click on image(s) to view in larger size.

1. What is the purpose of holding such an event at the headquarters’ lobby?

The artistic creativity and imagination of Kia Motors designers were on display at Kia Design Artworks during the recent Gwangju Design Biennale. The works were based on a wide range of themes and reflected the broad imagination and experiences of our designers. The finished art pieces serve to inspire new automotive designs.

The feedback from visitors to the Biennale exhibit, ranging from university students studying design, to professional designers, was overwhelmingly positive. Accordingly, we brought the display to head office so that employees and other citizens could also enjoy the pieces.
We also hoped it would serve as a venue for PR communications.

2. What were the opening hours of the exhibit?

The exhibit was open from 7:30 to 18:30 and ran November 9~20 (following the Gwangju Design Biennale).

3. How many designers participated in the exhibit?

All 90 Kia designers participated in the exhibit through solo or group projects and expressed their individuality and imagination.

4. It must have been hard for designers to spare time to prepare for the exhibit. Were there any memorable stories related to the preparations?

Kia designers were very busy creating new car designs but they were also eager to display their artistic talents through their own artwork. The pieces were created with readily available materials like hanji (Korean paper), wires, glass and wood that are also easy to work with. Most of all, because designers had free reign over their pieces and had so much fun during the process, they used whatever free time they had after completing their duties and also devoted personal time.

Although there were some initial concerns over the diversity of the pieces and how they would come together in the end, we were pleasantly surprised to see that they complemented each other and were enjoyed by visitors.

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