Tag archive for ‘Design’

All-new Sportage Design Development Story-Interior
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By Ralph Kluge, design manager Jung Hyun Cho, designer Kia Design Center Designing for an international brand like Kia is exciting and challenging at the same time. Not only do we designers have to think years ahead into the future, but we also create products that will be understood and appreciated on different continents, by [...]
First images of All-new Kia Sportage!
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Please click on this link(Click here: All-new Sportage) to download high-resolution images

New Sorento, it’s more than new.
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By Sae Young Song Director Kia Design Center Launched in 2002, Sorento has enhanced the Kia brand image with its popularity in the market in Korea and abroad. The Sorento builds on this strong momentum, but with a more refined style. It is a CUV designed for the urban lifestyle delivering Kia’s distinctive [...]

For a distinctive design…
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By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]
Colors of Soul
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By Kia Design Center While work progressed on developing the interior color scheme, consumer opinions were collected via Kia websites and focus groups in Korea and abroad. The purpose was to identify consumers’ color preferences using the Soul concept car. During a one-month period, 23,000 people took part in the survey. The responses varied [...]

Interior innovation
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By Kia Design Center Innovation is one of the key qualities that designers at the Kia Design Center constantly seek. Their focus on innovative design has been reflected on some of the interior features of the Soul. Sound volume reflecting speaker lamp A standout feature in Soul’s interior is sound-sensitive mood lighting. Mood [...]
Highlights of Soul exterior design
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By Kia Design Center Just like a backpack Soul’s rear hatch is designed and shaped like a backpack to appeal to the young. This idea first appeared in the early sketches of the concept car. But in the course of making the production version, there were issues related to the trunk layout and noise, [...]
How it all started…
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By Kia Design Center From concept sketch to Soul…… Soul originates from the concept car KND-3 (SOUL) which premiered at the 2006 Detroit Motor Show. The open feel exuding from Soul’s A-pillar can be traced back to KCD-2 (Mesa) which showcased at the same trade fair in the previous year. Themes around ‘utility’ and ‘music’, [...]
Soul week (Editor’s note)
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By Seung Hwan Lee Kia BUZZ Editor Good news, everyone! Starting Thursday, October 23rd, a series of postings on the Soul’s design development history will be posted until Wednesday, October 29th. The postings will reflect on how designers found their inspiration for the crossover’s exterior and interior designs, innovative features and colors. To close [...]
A glimpse of Soul Art
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By Seung Hwan Lee Kia BUZZ Editor Let me share with you Kia’s teaser movie from the recently launched Soul website. The clip presents a glimpse of what will come in the full version scheduled to launch online in November. In the long version, five mini-me Souls, designed by talented young artists, represent themes [...]

Fun lighting technology of Soul
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By John Shim Research & Development Planning Team Hello everyone. I’m John Shim of the R&D Planning Team. This is my first posting on Kia Buzz. Kia unveiled the production version of Soul at the Paris Motor Show last week. I’m sure many of you have already read about Soul on [...]
Jammin’ with Peter Schreyer
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By Michael Choo International PR Deputy General Manager For those of you who may be curious about what our Chief Design Officer, Peter Schreyer, enjoys to do during his downtime when working in Korea, I hope you enjoy these photos. Here is Peter playing the bass, a childhood pastime of his, at a local [...]





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