Corporate / Events

A Kia family reunion—in true Kia fashion January 22nd, 2014

There’s no place like home. That’s why we invited our extended Kia family to Kia’s home in Seoul, Korea, to spend some quality time in the very birthplace of many of our vehicles. We wanted to give our Kia fans from all over the world a chance to experience true Kia hospitality by showing our gratitude and giving back to our fans.

Kia first introduced the Kia Customer Loyalty Program in 2012 in order to connect with Kia fans on a more personal level by letting them experience Korean culture while also giving a sneak peek into the future Kia lineup, along with a tour of Kia’s flagship Hwasung manufacturing plant.

To give you some sense of how the program works, we want to share a testimonial and photos from Izhar in Malaysia. “An avid user of Kia,” he’s shared with us how warm and insightful his stay in Korea was.


I am an avid user of Kia cars since 2003 when I bought my second car which was a Kia. At that point, I have to admit that there was not much of a market for Kia cars in Malaysia. However I was attracted to the design and practicality of the car that was suitable for my usage at that point in time. That is my starting point with Kia cars and since then I have owned Kia cars such as Spectra, Rio, Optima and currently I am a proud owner of Sorento. Furthermore, due to my heavy usage of the vehicle, it needs to be sent for service almost every month. All the cars that I owned never failed me in terms of safety, durability and comfort.

 Who would have known, after 10 years with Kia, I was finally rewarded with an unexpected, most precious appreciation from Kia Motors Corporation and Naza Kia Malaysia. It came unexpectedly when I had the opportunity to join the Kia Go Xtra Campaign by sending a creative moment with Kia cars to Naza Kia Malaysia. I did not anticipate anything after that until that fateful call from Naza Kia Malaysia informing me of the great news. 5 days and 4 nights in Korea is way more than I could imagine and it’s a feeling that is hard to describe or even imagine. Everything seemed so surreal until the day we set foot in Korea on the morning of 21 October 2013.

We were warmly welcomed and transferred smoothly to Lotte World Hotel by Kia staff in a very VIP-like manner, had our breakfast and checked in to our room. After 1 hour of rest, we had a blast enjoying the day to ourselves, exploring the streets of Seoul and shopping away till late evening.

We started our journey on day two very early, had breakfast and a mini briefing where we had the chance to finally meet the other participants from all over the world. After a quick intro and chat among us, we were then brought to Kia Motors global headquarters for presentations on Kia’s transformation as well as Korean culture. We also had the chance to visit a Kia showroom and had a preview of the K9. We adjourned for a Korean traditional lunch and later had the opportunity to get a taste of Korean traditional culture. One of the interesting activities was learning how to make a Hanji (Korean traditional paper) doll craft guided by experts. Later we were given time to do some shopping at Insadong market. For dinner, we were treated to a Welcome Dinner at Lotte Hotel Ballroom where we finally had the chance to mingle around with the other participants. It’s one of my treasured moments as we could share with each other experiences using Kia cars and how Kia has evolved through time.


To learn more about how you can win a trip to Korea with the Kia Customer Loyalty Program, please visit here.