Events / Product
A parade of customized cars – SEMA SHOW 2007 December 10th, 2007
How many different looks can one car create? The answer to that question can be found at the SEMA Show. I attended the show a few weeks ago as part of my research. It is held every fall in Las Vegas and is the world’s largest after-market trade fair.
Automakers and automotive parts and goods producers gathered for the show along with 100,000 visitors from 200 countries. There were displays of car accessories, tires and wheels, digital devices and A/V products. Automakers showcased their technologies with a wide range of tuned up models, from classic cars to sports cars to everyday cars and trucks. They also put on demonstrations to promote their products.
Muscle cars, favored by US drivers, trucks and SUVs were the main items on display from the US Big 3 (GM, Ford and Chrysler). Japanese automakers, such as Honda, Mazda and Suzuki, presented a “rally” image with performance-tuned cars designed for motor sports. They displayed models that competed in actual races such as the World Rally Championship, drag race and drift.
The track outside the convention center served as a proving ground to test the performances of various brands. The proving ground was a favorite among the crowds. Visitors were having loads of fun as they took part in dynamic performance tests, braking tests, among others to compare the performance of the different vehicles.
Kia Motors once again was a participant at this year’s SEMA Show. On display were tuning models of the Rio, Spectra and Rondo. Kia’s exhibit this year featured a bolder dress-up than ever-before. Kia spurred an appetite for customized cars among the young with its range of tuning products. Kia is working to come up with more eye-catching exteriors and maximize the cars’ performances. Kia’s tuning company, INCUS, is developing tuning products, while the in-house customizing team is promoting a “customization” culture among Kia drivers. That should lead to cars with better performance and more stylish designs. As a tuning enthusiast, I am also looking forward to seeing the new tuning models. Below, I’ve attached photos of Kia’s tuning cars on exhibit at SEMA Show this year. Enjoy!