Events / Product

A parade of customized cars – SEMA SHOW 2007 December 10th, 2007

Jun Young ParkBy Jun Young Park
Research Associate
Trend Research Team

How many different looks can one car create? The answer to that question can be found at the SEMA Show. I attended the show a few weeks ago as part of my research. It is held every fall in Las Vegas and is the world’s largest after-market trade fair.

Automakers and automotive parts and goods producers gathered for the show along with 100,000 visitors from 200 countries. There were displays of car accessories, tires and wheels, digital devices and A/V products. Automakers showcased their technologies with a wide range of tuned up models, from classic cars to sports cars to everyday cars and trucks. They also put on demonstrations to promote their products.

The SEMA Show 2007 was held at the Las Vegas Convention Center (LVCC) in Nevada from October 30 to November 2. This photo shows the LVCC grounds.
The SEMA Show 2007 was held at the Las Vegas Convention Center (LVCC) in Nevada from October 30 to November 2. This photo shows the LVCC grounds.

Muscle cars, favored by US drivers, trucks and SUVs were the main items on display from the US Big 3 (GM, Ford and Chrysler). Japanese automakers, such as Honda, Mazda and Suzuki, presented a “rally” image with performance-tuned cars designed for motor sports. They displayed models that competed in actual races such as the World Rally Championship, drag race and drift.

Exhibits are divided into 10 sections like Car Care & Accessories, Hot Rod Alley, Mobile Electronics & Technology, Restyling & Accessories and Racing & Performance. This photo shows the Tires & Wheels exhibit.

The track outside the convention center served as a proving ground to test the performances of various brands. The proving ground was a favorite among the crowds. Visitors were having loads of fun as they took part in dynamic performance tests, braking tests, among others to compare the performance of the different vehicles.

Performance tests of various models took place at the proving ground. Here, you see the new Lexus IS-F in a steering test.
Performance tests of various models took place at the proving ground. Here, you see the new Lexus IS-F in a steering test.

Kia Motors once again was a participant at this year’s SEMA Show. On display were tuning models of the Rio, Spectra and Rondo. Kia’s exhibit this year featured a bolder dress-up than ever-before. Kia spurred an appetite for customized cars among the young with its range of tuning products. Kia is working to come up with more eye-catching exteriors and maximize the cars’ performances. Kia’s tuning company, INCUS, is developing tuning products, while the in-house customizing team is promoting a “customization” culture among Kia drivers. That should lead to cars with better performance and more stylish designs. As a tuning enthusiast, I am also looking forward to seeing the new tuning models. Below, I’ve attached photos of Kia’s tuning cars on exhibit at SEMA Show this year. Enjoy!

Kia thrilled the crowds with three tuning models at this year’s show (Rio, Spectra and Rondo) along with the Soul, one of our concept show cars.
Kia thrilled the crowds with three tuning models at this year’s show (Rio, Spectra and Rondo) along with the Soul, one of our concept show cars.

Kia’s Rio, Spectra and Rondo tuning models.
Kia’s Rio, Spectra and Rondo tuning models.

KMC-INCUS cee’d xR. Special version of cee’d featuring lower suspension, radiator grill, 18’’ alloy wheel, new air intake and side air dam. The cee’d has been designed for the European market.
KMC-INCUS cee’d xR. Special version of cee’d featuring lower suspension, radiator grill, 18’’ alloy wheel, new air intake and side air dam. The cee’d has been designed for the European market.

  • Kiafan

    Getting better.

  • Wira

    Wow..this is cool. My favorite would be INCUS Cee’d. Where can i get more detail information about iNCUS..is this the Mugen for KIA? the cee’d version looks sophisticated.

  • Pingback: A parade of customized cars - SEMA SHOW 2007 | KIA-WORLD blog()

  • Kia cee’d INCUS version was not on the SEMA show. I’ve attached the photo above just for your information and reference.

  • (Wira) Here’s the link to the website of INCUS. http://www.incustune.com
    You will find more information on customized cee’d.

  • Boris

    I like the orange rio, the tuned carens/rondo and most of all, the INCUS cee’d. Good job
    Keep it up KIA !

  • KFX

    For several years now, we have been modifying Kias for performance and appearance. The real stumbling block has been the ECU tuning portion. We all want to see some real performance out of our cars, rather than the cosmetics of the 80’s (remember all of the decal packages. If Kia and Hyundai were to share the ecu info for the older cars that are no longer even made. We would have these cars in the Magazines. Is there someone that I can talk to with this regard?

    Bill

  • Uncle Bob

    Hi KFX,
    You should check out a UK company called TunIt. They have a proven track record for increasing the power and torque output of Kia engines. They have more info at http://www.tunit.co.uk – I hear that their new ECU upgrade takes the 1.6-litre CRDi in the cee’d from 113bhp to 142bhp. Well worth a look.
    Heck, maybe KMC should look at producing the car we all want – a real super_cee’d??? If ever a chassis was capable of taking more power to provide an exciting and dynamic ride, the cee’d chassis is it.
    If Kia wants to lead with exciting design and quality, does it need a dynamic vehicle to plant the first seed?!

  • Thanks very much for your interesting post. Will be back in the future.

  • Nice post! Very complete and detail information. That

  • I like to take what has worked well for people, then alter it to suit my needs.

  • Just surffing online and I cam across your site. Thanks for your good time

  • Great blog, I will add this blog to my favorites.