Events / Product

All eyes on the all-new Optima! The official launch in Seoul July 29th, 2015


All-new Kia Optima launch in Seoul

The all-new Optima made its official debut in South Korea (where it is known as the K5) this past week. Since the launch its predecessor in 2010, the Kia Optima has taken the midsize sedan segment by storm, selling over 1.4 million units worldwide.


Confident in continued success, Kia has invested US$420 million into the development of the ‘Advanced Sporty Sedan’ over the last 45 months. With its perfected design, powerful engine choices and fascinating features, the city of Seoul was blown away!


All-new Kia Optima

Dual Design

To suit the needs of all lifestyles, Kia presents dual design trim levels for the all-new Optima in the domestic market: the MX (modern extreme) and the SX (sporty extreme). The SX model highlights the Optima’s signature sporty design, with its voluminous radiator grill and a triangular-shaped air intake designed to suit all action-filled lifestyle needs. The MX model has a smooth overall line running from the front of the vehicle all the way to the back for a sleek and modern overall image. For more design highlights, read The all-new Optima: Perfected with fully-advanced and dynamic design.


All-new Kia Optima

A close-up of the all-new Optima MX

All-new Optima SX

The sporty SX


Enhanced Engines and Features

Equipped with an expanded powertrain lineup, a seven double clutch transmission and Kia’s signature cutting-edge UVO connectivity system, the all-new Optima is, without a doubt, the all-in one package deal. Available in multiple engine options including the 2.4-liter GDI and 2.0-liter GDI turbo, the Optima is powerfully adept for every need (engine options may differ depending on region).


For the Korean market, the cutting-edge UVO system includes geo-fencing, speed alert, curfew alert and driving scores features. It is also equipped with wireless charging for selected smartphones, one of the many groundbreaking technologies in the all-new Optima. Check out perfection in the flesh!


Kia all-new Optima

Kia all-new Optima

A two-face display model, specially developed for showcasing the Optima’s dual design trims


Kia Optima Launch

All-new Kia Optima

The design story being told is one of obsessively crafted perfection.

Kia Optima

All eyes are on the all-new Optima, the spotlight on beautiful design!


Kia Optima

Shining stars even in the dark!