Product

All-new Rio Media Art Show September 29th, 2011

Hello everyone! After the Frankfurt Motor Show review, I would like to share some short, exciting news. Yesterday morning, the all-new Rio (called Pride here in Korea) was officially launched in Korea.

During the launching show, the Rio 4-door and 5-door were launched. To my disappointment, the 3-door was not included in the launching plans. Because sedan-like cars are more popular here in Korea. It would probably be difficult to expect the 3-door to be introduced here. I personally prefer 2-door coupe and 3-door hatchback body types. So it will be fun to drive the 3-door’s 1.6GDI engine and six-speed manual transmission.

The theme for the all-new Rio Korean launching show was media art.


I’m not familiar with this particular area of art, but Nam-June Paik, a well-known Korea-born media artist, made it more popular. There were many media art pieces around the show, which I enjoyed seeing. I would like to share the some pieces that I thought most interesting:

The Rio launching event started with a countdown video and a speech from President Sam-Ung Lee. He talked briefly about the history of the Rio (Pride), how it has evolved for 20 years since the first-generation introduced in 1987 and we now have the fifth-generation Rio.

In fact, the Rio is the most meaningful model to Kia among it all line-up. In late 80s, it was Kia’s best seller car and Rio was a symbol for “small car” in the Korean market for a long time.

After the key-note speech by president, there was a short promotional video for the Rio, followed by a presentation from the design team manager, product development team manager and chief of Korea Domestic marketing. Here’s the video clip of the promotion film.

httpv://youtu.be/nfN1Jpgbih8

I’ll discuss the design and product development of Rio in more detail in a future blog post through test drive.

One piece of exciting news that I’ll share with you now is that KARA, a popular K-pop girl group in Asia, is in the online promotional film. Although the video is in Korean, I think you’ll enjoy watching the video below, especially if you are a fan of K-Pop.

httpv://youtu.be/zaS0jBgZkGY

httpv://youtu.be/nRT-1vD-7og

The last part of launching show was a photo session for the journalists and the Rio (or Pride)’s launching show ended with great success.

I expect to see many all-new Rios on the roads of Korea. In a few days, I’ll post a detailed review of the all-new Rio’s driving experience on Kia BUZZ, so stay tuned! :-)

  • Ainnem Agon

    Tarek Anbar, I guess your problem is with the engine, not with the car. You should have chosen the Optima or Sportage then… Or Cadenza with its V6…

  • good car

  • I got Rio 2012 4 doors and its pretty nice as a city car… i love it