North American International Auto Show (NAIAS) January 18th, 2010
By Kia Motors America Public Relations team
Kia Motors America pitched its line of new vehicles at the North American International Auto Show (NAIAS) in Detroit this week and had some fun in front of more than 600 audience members during a packed press conference. Showcasing the new UVO powered by Microsoft® infotainment system, the new motorsports program and the impressive vehicle launches from 2009, including Soul, Forte, Forte Koup and Sorento, Kia used the well-known TV pitchman Anthony “Sully” Sullivan to deliver the news. From a 360-degree set with audience members viewing from every angle, the energy was evident and the journalists were excited by all of the activity and clever approach to the delivery.
NAIAS also marked the debut of the all-new special edition Shadow Dragon Soul (photo above) to an audience intrigued by the vehicle and Hamster that was at the wheel. Prior to the press conference, two awards were presented to Kia: FAMA’s Small Car of the Year Award for the Kia Soul and the award for Motor Trend’s top 10 automotive ad campaigns, presented by Visible Measures. To watch snippets of the press conference, check out the YouTube video below.