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North American International Auto Show (NAIAS)




By Kia Motors America Public Relations team

Kia Motors America pitched its line of new vehicles at the North American International Auto Show (NAIAS) in Detroit this week and had some fun in front of more than 600 audience members during a packed press conference. Showcasing the new UVO powered by Microsoft® infotainment system, the new motorsports program and the impressive vehicle launches from 2009, including Soul, Forte, Forte Koup and Sorento, Kia used the well-known TV pitchman Anthony “Sully” Sullivan to deliver the news. From a 360-degree set with audience members viewing from every angle, the energy was evident and the journalists were excited by all of the activity and clever approach to the delivery.




NAIAS also marked the debut of the all-new special edition Shadow Dragon Soul (photo above) to an audience intrigued by the vehicle and Hamster that was at the wheel. Prior to the press conference, two awards were presented to Kia: FAMA’s Small Car of the Year Award for the Kia Soul and the award for Motor Trend’s top 10 automotive ad campaigns, presented by Visible Measures. To watch snippets of the press conference, check out the YouTube video below.


  • JG

    Saw the Shadow Dragon Soul at the Detroit show and was very impressed. My suggestion is to add a permanent “higher-end” model with leather seating, NAV system, panoramic roof, two tone interior and 6-speed auto with Turbo.

    I would buy that and so would many other people who want a more “premium” Soul experience.

    Think about it.

  • JG

    Also, heated seats should be offered on the U.S. version (like Canada). We get cold too!

  • Pamela (in Seoul)

    JG — Thanks for the feedback. We’ll be sure to have our teams check out your comments.

  • HyundaiSmoke

    Pamela when is the Soulster, and 3 door coming to the US? I want a Soulster badly!!!

    I think you should do a 3 door hard top, and make the Soulster a 3 door soft top. Have rear seats that fold down flat so you can use it like a pickup truck when youre hauling something.

    Remember what I said about that issue on the Soul. Get that taken care of, and the Soul can be North American Car of the year, or Soulster North American Truck of the year.

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