Design & Technology / Product

Breaking Kia’s Design Code: The Rio Design Story (Interior & Color) October 27th, 2011

If “modern” and “youthful” were two keywords in decoding Rio’s exterior design, “firm” and “edgy” should be used to interpret its interior. Kia designers wanted to accommodate drivers’ needs to look good and feel good during weekdays when they are going out to work, as well as during sporty weekends. The result is a driver-centered spacious interior that is strong, sporty and comfortable – all in one. The center air vent layout is simple and horizontal, which was inspired by classical looking cars, but the center fascia is solid-looking with three accentuated cylinders emphasizing state-of-the-art technology. Even the arrow inside the speedometer was refined to be more forward-looking. A huge door pocket and a bottle holder are in place to increase storage space and a multi-tray is adopted to the cup holder for maximum storage capability. Designed to handle your desires and needs any day of the week, Rio is a beauty inside and out.

What’s the Meaning of Color? EVERYTHING

It is said that 60 to 80% of our perception relies solely on eyesight while the other 20% is made up of other senses. Kia designers wanted undivided attention from drivers. How? They created new colors from scratch, mixing and matching the colors with countless textile, fabric and materials to capture drivers’ tactile satisfaction as well as giving pleasure to the eyes. The search for the right colors was not an easy fit. Not only did Kia designers consider the environmental factors and surroundings of the would-be drivers of Rio, but they also considered cultural color codes. They wanted the color to scream out luxury, but at the same time give a feather-soft sensation.

The final three exterior colors for Rio, Wendy Brown, Signal Red and Electronic Blue, were Kia’s answers to their quest. Brown was targeted toward fashion-forward drivers who were stylish and chic. Other colors accentuated Rio’s individualism and dynamic sportiness.

Interior colors were also a result of a very long search for the ‘it’ colors. A black that has a hint of deep blue that glistens in a soft light dubbed “Armani Black,” and a grayish beige that conveys urban luxury were developed for Rio’s interior design.

The parts in the Rio where drivers would rest their hands were carefully thought out. The upper part of the crush pad was placed using IMG or In-mold Graining to give a more luxurious feel to the touch and NPC or Nano PU Cell was used to prevent damages from daily wear.

As I mentioned, design should reflect a company’s passion. The passion of the company should not be lost in translation in the final product. So it shouldn’t be a surprise for readers to understand that Kia’s passion is innovation. A continuous innovation to make a car that wows drivers. The Rio is a fine example of exactly that.

  • Drago

    Why the hell they choose RED to display trip computer and other info??? It is almost invisible on bright, sunny day. If I cannot see trip info, I am not buying this car (nor Forte nor Optima).

  • Hello Drago, we appreciate your feedback on the color of the display and we will share this internally. However, to give you a little insight as to why we chose red, we believe red is the color that best represents Kia’s brand identity. We understand that red may inihibit visibility during the day but we we are using super vision cluster function to address such issue. Thank you for your comment and hope you’ll get a chance to enjoy our other models.

  • Kwayne

    I LOVE the Kia Optima. The only drawback is the price, but it is well worth it. I wish it had the special door chimes were on the EX just like the SX and hybrid. My dad is a proud owner of a 2011 Kia Soul !. Keep it up, Kia!

  • Kwayne

    Does the Kia Optima Hybrid have a power tilt/telescoping steering wheel?

  • Hello Kwayne, we are excited to hear that you love our Optima! We’ve checked and yes, the Kia Optima Hybrid does have a power tilt/telescoping steering wheel. However, it’s not automatic but manually operated. For more information on the Optima Hybrid, check out Kia Buzz editor Colin’s review. : )

  • Hello Temmy, thank you for your message to our Rio designers. You may direct your question to nearest dealiership for more information. Please find more information on the facebook page,!/Kiamotorsindonesia?sk=info. Thank you!

  • Hello Temmy, thank you for your message to our Rio designers. You may direct your question to nearest dealiership for more information. Please find more information on the facebook page,!/Kiamotorsindonesia?sk=info. Thank you!

  • JC

    Many other manufacturers use red too… not just Kia… I don’t see any problems with using the colour at all

  • Mahir

    Hi there,,,
    my friends,, i am planning to buy the new Kia Rio,,,but wondering about the isolation of this car,,, can i hear the sound of the street?? I tried the Chevrolet Optra before and it was a complete noisy car…
    Also,, What is the RPM at 120Km/h for the Rio sedan Automatic ??
    Best Regrads

  • Edio

    Pena que aqui no Brasil é muito caro, tem muito imposto.

  • Nlpnt

    Nice car, but PLEASE offer an optioned-up car with manual transmission in the US! (And also the brown interior; either velour or leatherette will be fine).

  • Jonvillena2004

    i love this car but unfortunately Philippines does not got the 1.6 GDI model.
    why is it?