Design & Technology

Car interior designs: It’s what’s on the inside that counts December 15th, 2015




Automobiles have come a long way from being rudimentary modes of transportations to complex and multifunctional machines. While many notable changes have taken place to the exterior of vehicles, developments in the car interior have played a significant role in shaping the automobile experience for both drivers and passengers alike. Walking the tightrope between smart devices, entertainment units and mobile living spaces, the evolving functions of the car interior reflect the truly amazing design and engineering innovations that are taking place behind closed doors.


Optimization of the interior space



Kia Sedona (Grand Carnival) allows owners to redesign the interior space according to their needs


The art of car interior design comes down to how well the limited space of a vehicle is structured and utilized into optimal interior space divisions. The role of car designers and engineers is to analyze every element of a vehicle and present the necessary functions in the most functional and aesthetically pleasing manner.



Cup and cardholder design featured in the China-market Kia K4


Given the limited space within an automobile, securing sufficient storage area provides an interesting challenge. When designing the interior package, designers and engineers must carefully consider the driver’s perspective of comfort to optimize the placement of given vehicular functions. While maximizing the given space to provide tailored storage, car makers seek to develop an interior design that is receptive to every type of situation but also simultaneously stylish and luxurious.

With the diversification of individual needs and continued advancement of driving technology, car interior design is growing in importance. Kia’s designers work to optimize designated spaces to offer cars that are suitable for different lifestyles and environments.



Interior of the Kia Optima


In addition, carmakers seek to design interior spaces that maximize and ease the interaction between the car and driver – a concept known as Human-Machine Interface (HMI) – while working to maintain each model’s unique aesthetic.


HMI – Integrating technology and design

HMI, conceptually defined as the interaction between humans and machines, is a system that supports communication between driver and automobile such as voice recognition, GPS navigation, touchscreens and various other forms of wireless communication technology. Intended for upgraded functionality, the system seeks to increase capabilities but reduce the cognitive workload of drivers while driving.



The center fascia of the Kia Quoris (K900)


Keeping this objective in mind, Kia designers and engineers create optimized driving platforms that facilitate effective and efficient communication in day-to-day driving situations. Through strategic placement of driving controls and technical features on the dashboard and center fascia, designers have given birth to user-friendly environments that minimize gaze dispersion and reach distance during operation to ensure a safe and uninterrupted driving experience. It is also crucial that the necessary displays, controls and switches are well integrated and stylish but also convenient and functional.



Interior details of the Kia Sorento


Maintaining well-balanced functionality is becoming increasingly important. As in-car technology evolves from systems of information to infotainment, it becomes a crucial for designers and engineers to develop driving platforms that provide valuable information but do not overwhelm with excessive functionality. Designing a practical HMI system requires limiting the number features and controls to maintain a sense of simplicity.

HMI is considered one of the most essential elements of a global auto brand. In order to achieve the optimal point of aesthetics, functionality and safety, Kia developers have carefully studied the behavioral pattern of drivers to develop and position well-designed systems within vehicles that are intuitively easy to use and pleasing to the eye.


Modern interior of the all-new Sportage




With a luxurious cabin made of high-quality materials and new technological comforts, the interior of the all-new Sportage features the newest interior innovations from Kia. The Sportage boasts increased interior dimensions and cargo space achieved through clever packaging and design. In addition, the upgraded upholstery and comfortable seating complete with heat controls and lumbar support offer new levels of space and comfort.




The new dual dashboard design with user-friendly interface and advanced on-board technologies such as hands-free phone operation, streaming satellite radio, GPS navigation and enhanced audio system to further elevate the driving experience for customers


 Find out more about the Sportage interior


Higher quality interior of the Optima

The all-new Optima also boasts a luxurious, driver-focused interior complete with premium features and technologies. The cabin is composed of soft touch materials with cloth and leather trimmings and tasteful metallic accents that add a high quality ambiance to the interior. The wider dashboard and center console provide a greater sense of spaciousness




With reshaped seats, the Optima offers more leg and shoulder room for passengers while the higher roof also provides greater headroom throughout the vehicle. The firmer seats provide more support, resulting in a more comfortable ride for passengers.




The touchscreen infotainment system is available with satellite navigation and a rear parking camera that offers further comfort and convenience for drivers. In addition, the all-new Optima is available with a new wireless charger for smart phones located at the base of the center console.


 Learn more about the all-new Optima