Carensformer November 19th, 2007
By Jun Seok Park
Sales Promotion Team
Hello, my name is Jun-Seok Park. I am a member of the Sales Promotion Team, and I am responsible for sales planning and promotion of SUVs and MPVs
Today I would like to share with you one in a series of short films we created a while back to increase the brand awareness of the Carens (known as ‘Rondo’ in some markets) in the Korean market. The title of the series is ‘Carensformer’, which was named after the famous blockbuster movie ‘Transformers.’ And yes, as implied by the title, we transform the Carens into a robot!
We wanted to grab the attention of customers who saw the movie and also add a little fun factor to the Carens’ image. Click below and enjoy!