Post archive for ‘Events, Motor Shows & Awards’
From June 11 to July 4 next year, football fever will engulf the South American continent once again during the 44th Copa América 2015 hosted by Chile. Kia is excited to take part in this world-class event as a platinum sponsor of the football championship for national teams within South America. After successfully sponsoring three World Cups, we are very proud to continue to bring the excitement of football at the Copa América Championship to fans all around South America.
The curtain was raised on the LA Auto Show on November 21, 2014, where Kia Motors presented thirty of its top cars, including the New Sorento, New Sedona, K900 (Quoris), and Soul EV. Kia’s booth featured four sections with each one rocking a ‘California Adventure’ theme. Ranging from dry desert to fruit-filled valley, the Kia booth attracted visitors with a variety of themes based on music, decoration, food and cars.
Kia is excited to once again serve as the exclusive presenting sponsor of the 2015 YouTube Music Awards, in partnership with YouTube and executive producer VICE Media. During this festive event to take place in March 2015, Kia and YouTube will celebrate the emerging artists for 2015 selected by music fans from around the globe. Following the 2013 YouTube Music Awards’ success with more than 51 million total views, we can’t wait to make the 2015 event even bigger!
Kia Motors and our joint venture in China, DongfengYueda Kia (DYK), is back at the 12th China Guangzhou International Automobile Exhibition, with 23 different models. But this year, Kia held a very special global premiere for a new concept car named KX3, a C-segment SUV that Kia is aimed exclusively at the Chinese market.
The official mascot for the UEFA EURO 2016 TM, sponsored by Kia has been revealed. The half-boy, half-hero mascot, who has the magic power to fly around the globe and connect people through the power of football, will appear at key events for the UEFA EURO 2016TM Tournament and meet football fans from around the globe. He will be featured with Kia Sportage, the best-selling CUV model in France.
The Kia Ray, a vehicle that is only marketed in Kia’s home country of Korea, recently had a chance to play dress-up with some Ray drivers and fans that got a firsthand look at unique and personalized Ray vehicles on display at the second annual Ray Dress-Up Festival in Korea!
Kia Motors America had a fun display this year at the 2014 SEMA (Specialty Equipment Market Association) Show in Las Vegas, bringing the sights and sounds of the race track to the Kia booth. Kia celebrated its second title-winning season at the 2014 Pirelli World Challenge with the “A Day at the Races” 2014 SEMA display commemorating the company’s racing success. The booth embraced the tastier side of trackside festivities, with a modified Sedona serving up handcrafted Ballast Point brews, and a festive Soul EV, outfitted with iconic finishes from the classic ice cream truck serving up Smitten Ice Cream.
What better way to enjoy a more active lifestyle than with a car that suits that lifestyle? Take the 2015 Kia Soul for instance, which was recently named the Active Lifestyle Vehicle of the Year, for the third time in a row, at the 11th annual Active Lifestyle Vehicle awards. The 2015 Kia Soul is a fun and funky urban passenger vehicle that is perfectly suited to a fun and funky urban lifestyle.
After being named one of Interbrand’s Best Global Green Brands earlier this year, Kia Motors has jumped to number 74 on the definitive list of 100 Best Global Brands. This is nine spots ahead of last year’s ranking on the annual list put out by international brand consultancy Interbrand, which ranks the world’s most valuable brands. Moreover, Kia’s brand value has skyrocketed about 480% since 2007, after hiring Peter Schreyer as chief design officer and placing design at the core of its management philosophy.
The 2014 Paris Motor Show is still in full swing until next week, and the Kia booth has a total of 23 cars on display for all visitors to see! Not in Paris? No worries! All Kia fans can now get a Kia Virtual Tour of the Kia booth in Paris thanks to Google View. Google View allows all Kia fans to visit the Kia displays at the Paris Motor Show from the comfort of their own home, even getting a peek inside the all-new third-generation 2015 Kia Sorento, the enhanced Kia Rio and Venga models, and the revolutionary Optima T-hybrid concept and the Soul EV!
We’re finally done teasing about the 2014 Paris Motor Show, which is Europe’s last big motor show of the year, after holding a press conference and opening the Kia booth to the public. Those who got to stop by the Kia booth had a chance to see the 3rd generation Kia Sorento model, which just made its European debut, the enhanced Kia Rio and Venga models, and even the Kia Soul EV! Parisians also got a look at the prototype model of the Kia Optima featuring T-Hybrid tech.
We’ve been teasing this year’s Paris Motor Show over the past couple weeks, and today we had the chance to unveil the 3rd generation Sorento in Europe exclusively to the media. The Kia Media Lounge gave journalists their first look at the all-new Sorento in the metal! Today, we are sharing this special moment exclusively here on the Kia BUZZ from the moment of the unveiling to some behind-the-scenes action. Check it out!
Paris, we’re (almost) here! As always, the finest display of innovation and design in the automotive industry can be found at the Paris Motor Show. So you wouldn’t expect anything else from Kia in Paris this year, and we do have quite a lineup in store for the Paris Motor Show, which kicks off on October 2 for the media. From the highly-anticipated European debut of the all-new Kia Sorento\ to newly-updated versions of the popular Rio and Vengamodels, Kia’s design and tech is on full display along with the new Kia Optima T-Hybrid concept, showcasing the wide spectrum that Kia innovationcovers.
Slow and steady wins the race? Not for the Kia Racing team! After just a few years of racing, Kia Motors America has been named the winner of the 2014 Pirelli World Challenge (PWC), one of the biggest races in the automotive world. In 2010, Kia first teamed up with Kinetic Motorsports, a world-class racing organization based in Georgia, to start up what is now the Kia Racing team. Kia is the first Korean brand to earn the coveted title of PWC Champion.
Kia is introducing an enhanced concept of corporate value via a new global brand communication project called ‘Re:Design.’ The ‘Re:Design’ project will move Kia’s brand communications away from the previous focus on our vehicles’ design and put more emphasis on using design to bring positive changes to car owners and their lives. To mark the beginning of the new campaign, Kia is inviting fathers and sons to share their stories through the ‘Re:Design the Drive – Father & Son Road Trip Contest’ for a chance to win a special overnight road trip with Kia.
Kia is known for our love of sports, and this year alone we’ve sponsored the World Cup, the World Extreme Games, and most recently the Kia Korea Open, which is part of the Women’s Tennis Association (WTA) tour. The 9-day international tournament, lasting from September 13-21, brought together 200 female tennis players from 33 countries. Big-name tennis stars like Maria Kirilenko of Russia and Agnieszka Radwanska of Poland competed on the court for the title of Kia Korea Open champion.
From Geneva to New York to Beijing, Kia has been busy this year with appearances at all of the world’s greatest motor shows. This time, we hit Russia! From August 29th to September 7th, Kia is presenting its latest in innovation and style at the 2014 Moscow International Automobile Salon. The MIAS is the hottest motor show in Russia, both in terms of size and the level of attention it attracts. There, Kia will be showcasing the Kia Quoris and Soul EV models, and organizers expect that Kia will attract more than 1 million attendants to the Crocus Expo during the exhibition period.
On August 28, after over 10 years since Kia‘s best-selling SUV first hit the global markets, Korea got the first real look at the third-generation Sorento, which is setting the standard for the ultimate upper-class SUV. The all-new Sorento, which was officially unveiled to the media in Seoul, features more muscular, rounded shoulders at the rear.
For Kia, football fever didn’t end with the 2014 FIFA World Cup in Brazil in July. After supporting this year’s World Cup as an official sponsor, this month Kia turned to Canada to sponsor and support the FIFA U-20 Women’s World Cup with transportation vehicles and various marketing events including the Kia Mascot Friends initiative.
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’