Post archive for ‘Events, Motor Shows & Awards’
Global car makers gathered once again in Shanghai, China to present their latest models to the world’s biggest auto market as the curtain raised on Auto Shanghai 2015 on April 20. Kia Motors and its joint venture partner Dongfeng Yueda Kia (DYK) in China also participated with 27 vehicle models including the all-new Kia Optima and the premium sedan Quoris, also known as K900 in North America.
Whenever we are invited to be part of extraordinary moments in sports, we feel nothing but passion and excitement. Continuing on from our sponsorship of major football tournaments, including the FIFA World Cup™, Copa América and UEFA EURO™, as well as partnerships with the NBA and Australian Open, Kia is also the Official Automotive Partner of the LPGA (Ladies Professional Golf Association). This year, we gladly served once again as the title sponsor of the sixth annual Kia Classic, which was held at Aviara Golf Club in Carlsbad, California from March 24 to March 29.
The world premiere of the all-new Optima at the New York International Auto Show just got wrapped up, but Kia continues to bring surprises wherever it goes. This time, we are back on our home turf for the Seoul Motor Show where we unveiled the Kia Novo concept for the very first time. Featuring coupé-inspired styling and a minimalist, driver-focused cabin, the Kia Novo’s bold looks captivated the huge crowd gathered to see the latest from Kia.
The all-new Optima, Kia’s signature midsize sedan, has finally made its much anticipated debut at the New York International Auto Show 2015. Five years after the introduction of the previous generation Optima, Kia unveiled a completely redesigned and reengineered model with an upgraded look and performance in front of global auto media. As the top-selling Kia vehicle for three consecutive years in the U.S., the Optima has evolved while retaining the sporty identity of its predecessor.
Continuing its winning streak, Kia has been recognized by the prestigious 2015 Red Dot design awards. This year, Kia is honored with two Red Dots for the Soul EV and all-new Sorento in recognition of their outstanding product design and exceptional details. Celebrating its 60th anniversary this year, the Red Dot Awards is one of the most highly-respected international design competitions in the world. Since 2009, a total of 13 Kia models have been honored.
The greatest online music festival, YouTube Music Awards presented by Kia, celebrated some of the most talented and promising emerging artists on YouTube, when YouTube released the exclusive music videos all at once. These new music videos were produced in collaboration with VICE and some of the most innovative directors alive, to provide the best experience for music fans all over the globe. To get more on the show, you can check out Kia’s YouTube channel or visit the virtual host Tyler Oakley for highlights.
When choosing a car for your family, safety and comfort are usually your top concerns, and Kia recognizes that. Recently, U.S. News & World Report named K900 (Quoris) and Kia Soul the “Best Cars for Families” in the Luxury Large Car and Hatchback categories. The prestigious award takes various aspects into consideration. Kia is praised with the highest composite score in two different categories, showing just how much the Kia cares for what’s important.
This coming June, the world’s football fans will turn their attention to the South American continent for the 44th Copa América 2015 hosted by Chile. To mark the official commencement of its Platinum Sponsorship, Kia Motors was present at a recent sponsorship agreement signing ceremony. This marks our second consecutive sponsorship of Copa América, after first having served as a ‘Gold Sponsor’ for the 2011 tournament in Argentina.
Kia is releasing the final episode of the REDISCOVERED series featuring Chase Bryant and Michael McDonald from the legendary 70s rock band, The Doobie Brothers. Adding to the excitement of the YouTube Music Awards (YTMA), Kia has released a series of music campaigns that have included The Shhhow with Clean Bandit and the REDISCOVERED series featuring Matthew Koma and MisterWives. In this installation, rising country music star Chase Bryant accepted the challenge to cover “Takin’ It To the Streets” by GRAMMY Award winning band, The Doobie Brothers.
Besides the premiere of SPORTSPACE, another spotlight was shone on the new cee’d GT Line during the 85th Salon International de l’Automobile in Geneva (Geneva International Motor Show). The new cee’d GT Line is equipped with the all-new downsized 1.0-litre T-GDI engine as well as new seven-speed dual-clutch transmission in Europe. The all-new 1.0-litre T-GDI ‘Kappa’ engine was also unveiled for the first time, marking yet another evolution of the Kia engine, which performs at high efficiency with smaller capacity.
The 85th Salon International de l’Automobile in Geneva (Geneva Motor Show) is underway, and Kia has a lot to present during this prestigious exhibition. From the world premiere of the SPORTSPACE concept to the new cee’d GT Line, the latest powertrain technologies, and the European debut of the enhanced Picanto, Kia has the full package ready for the show. Here we bring you a first look at the new Kia SPORTSPACE concept unveiled during the Geneva Motor Show press conference.
Who are the artists to watch on YouTube in 2015? The most reliable source, of course, is none other than the 2015 YouTube Music Awards (YTMA) presented by Kia. We have been celebrating our sponsorship of the event with the special REDISCOVERED and the Shhhow music video series, and we are pleased to finally announce the winners of the 2015 YTMA chosen by YouTube users all around the world. Kia is excited to be a part of this meaningful event which supports the video-sharing platform as a place to introduce new music and for artists and fans to truly connect and experience music together. Check out the list of winners below in the video from the official YouTube Music Awards channel!
The Chicago Auto Show has come to a close but it definitely left behind a big splash in the auto industry. Kia took part in the largest auto show in the U.S. with 15 Kia models including the Trail’ster, the refreshed Rio, the all-new Sorento and the all-new Sedona (Grand Carnival). Among these outstanding models, the newly introduced Trail’ster, an electric AWD concept vehicle based on the Kia Soul, was easily the center of most attention. Find out what major auto media outlets had to say about the bold and powerful electric AWD concept.
Kia’s first all-electric zero emissions vehicle for global markets, Soul EV, has been named the Best Eco-Friendly Vehicle at the MotorWeek’s 34th annual Drivers’ Choice Awards. Each year MotorWeek produces a list of winners for different car categories after analyzing industry trends, new products, and technologies, to provide car buyers with a reliable source of information. MotorWeek editors noticed the Soul EV’s roomy interior and cargo space, on top of its best-in-class range, in picking it as the best eco-friendly vehicle.
It’s here. Trail’ster, the electric all-wheel drive concept based on the Kia Soul. At the 2015 Chicago Auto Show, Kia Motors America finally took the wraps off the boldly designed compact CUV. Trail’ster is more efficient and weighs less than the traditional powertrain Soul, and takes the brand’s iconic urban passenger car to the next level with its bold design, smartly integrated e-AWD system, and robust 1.6-liter turbocharged 4-cylinder engine.
Excitement over the 2015 YouTube Music Awards continues as Kia presents another episode of the REDISCOVERED campaign. After having Matthew Koma cover Smokey Robinson’s “The Tracks of My Tears”, Kia went out in search of other talented young musicians to cover a legendary song from the past, and found American indie pop band MisterWives in New York City. They accepted the challenge to cover the song “Out of Touch” by the Rock and Roll Hall of Fame duo Hall & Oates.
Another clue concerning Kia’s newest concept vehicle was recently discovered. The world premiere of a new concept vehicle, the Trail’ster, has given every auto enthusiast a reason to look forward to the Chicago Auto Show this year. This electric all-wheel drive concept model was conceived for city dwellers who dream of outdoor adventures. Indeed, its bold design, fully retractable canvas roof, and smartly integrated rear electric all-wheel drive system is the talk of the town.
The new Kia Soul continues to be recognized for its iconic design and popularity – this time in Moscow, Russia, where the ceremony for the prestigious Golden Klaxon automotive award was held. Golden Klaxon is one of Russia’s top 3 automotive awards and highly influential among car owners. Of more than 130 automobile models taking part in the competition, Kia Soul came out on top in the best compact SUV category.
Outstanding design has been Kia’s signature brand value since the hiring of Peter Schreyer as our Chief Design Officer in 2006. Today, we have been honored with yet another prestigious iF Design Award for our flagship SUV, all-new Sorento, marking Kia’s seventh iF Design Award. The all-new Sorento has been recognized for its stylish and practical design features along with its high level of innovation.
It’s a wrap! Novak Djokovic took home his fifth crown from the Australian Open after an intense final match against Andy Murray. As the major sponsor of Australian Open 2015, Kia enjoyed taking part in the tournament and watching the competition between the world’s best tennis players. Although all the matches are over, the excitement over the winners and great matches is still in the air. Check out the highlights from on and off of the tennis court from the 2015 tournament!