Post archive for ‘In Other Words’
As a global automaker, Kia always looks for chances to help make the world a better place, and Kia’s Green Light Project is just one of the ways in which Kia is giving back to local communities. As one of Kia’s leading corporate social responsibility projects, the Green Light Project provides children in underprivileged regions of the world with the resources to move forward—whether it is through schools, community facilities, or transportation. Read on to find out more about the different ways Kia contributes to the greater world.
Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.
Last week we gave a quick glimpse at a power chef duo bringing new flavors to the Kia Media Lounge during the Paris Motor Show, and today we finally reveal the ultimate Kia-inspired menu! Brought to you by world-renowned Michelin 3 star-awarded Chef Jean-Georges Vongerichten and his wife Marja Vongerichten, our new sensory branding initiative called ‘Taste of Kia’ includes dishes created under the concept of ‘approachable but luxurious.’
In appreciation of all of our global fans, Kia has been running a series on its official worldwide Facebook page called #KiaYourCity featuring Kia vehicles captured in some of the world’s most beautiful cities. The response has been remarkable, with fan photos pouring in from around the globe showing Kia rocking cities everywhere. In this dedicated BUZZ post, we would like to express our gratitude to our fans and offer you a virtual world tour through photos shared by Kia owners on our digital channels.
As a global automaker, Kia is always seeking opportunities to grow with local communities and firmly believes in the value of corporate social responsibility (CSR). For Kia, this just means giving back to the community—which is why Kia launched the ‘Green Light Project’ back in 2012 for communities in Africa, which help build facilities, such as new schools, that aim to provide improved access to health care and education by supporting the sustained growth of the community.
What’s better than a Kia Soul? A customized Kia Soul. Some of Korea’s best automotive technicians are currently competing to produce the best customized Kia Soul. As part of the Tuning King Korea competition, three automotive technician crews, Dexcrew, Pico Sound, and Chang’s Custom, have been customizing the Kia Soul with specific design directions and specs in mind.
Congratulations to Kia Motors in China! Together with our Chinese joint venture partner, Dongfeng Yueda Kia Motors, we hit 3 million units for cumulative on July 24. This is quite an accomplishment as Kia has hit 3 million unit production in just over 10 years since entering into one of the fastest-growing automobile markets back in 2002.
Earlier this month, we met up with Simon and Martina Stawski of Eat Your Kimchi and hitched a ride in the Eat Your Kimchi Soul for an interview. But this time, we had a chance to ride around the city again to visit some of Eat Your Kimchi’s top 5 favorite places in Seoul while acquiring some useful travel tips. They picked their top 5 favorite spots and let us come along for the drive in the Eat Your Kimchi Soul. Follow along for our exclusive Eat Your Kimchi tour of Seoul!
Kia knows a thing or two about being a brand that practices sustainability, especially in the areas of staying green and fulfilling our corporate social duties, in addition to exploring and implementing new technology in our vehicles. Fittingly, the Kia Motors Sustainability Magazine 2014, ‘MOVE,’ has received the Platinum Award in its category (Sustainability Report), for the Vision Awards for the sixth consecutive year. The Vision Awards, hosted by the California-based League of American Communications Professionals (LACP), are recognized as the one of the most prestigious international annual report competitions in the world.
Kia not only believes in the power of sports like this past World Cup, but also in the spirit of the arts that can bring people together. And to show our support and appreciation for the arts, we decided to give back to one of our fans in the best way we know, with our flagship sedan, the Kia K900, also known as the Kia Quoris in some markets. What better way to celebrate classical music than with the classy K900? We handed over the 2015 K900 to Mr. Zubin Mehta at his home in Los Angeles, California as a sign of appreciation for Mr. Mehta’s love for Kia.
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’
The Eat Your Kimchi team is a Korea-based YouTube/blogger duo made up of the quirky couple, Simon and Martina Stawski. Anyone who has searched for anything about K-pop or Korean culture on the internet has probably come across their blog or videos, which show the eccentric duo exploring Korea and the rest of the world. Kia has helped the couple expand their adventures by providing them with a customized Kia Soul two years ago, which is now their main mode of transportation during their adventures in Korea. The Kia Buzz team met up with Eat Your Kimchi in Seoul to find out more about these adventures in the Eatyourkimchi Mobile, also known as the Eatyourkimchi Soul (#EYKSoul)!
What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives.
Connected cars, vehicles equipped with Internet or wireless data network access, are giving more options to more drivers, who are now able to share information with other devices both inside and outside of the vehicle. And as automotive technology continues to advance, drivers can do so much more with their cars that help make every-day life more convenient, especially with the many connected car applications on the market that may be downloaded to your mobile phone or directly to the vehicle.
Clean, green vehicles still sound like somewhat of an ideal. But this ideal has become a reality for Kia, as our very first all-electric vehicle, the Soul EV, has entered mass production for sales in Europe. The zero-emissions Soul EV will go on sale in select European countries later this year.
The first-and-only eight division boxing world champion, Congressman Manny Pacquiao, has joined Team Kia and adds yet another title to his resume: Head Coach of Kia’s PBA (Philippine Basketball Association) team.
Pacquiao’s love for basketball is no secret, and he takes his love for it to another level, adding professional basketball team head coach to his growing list of accomplishments. Team Kia, a recent addition to the PBA league of ten men’s professional basketball teams, will suit up for the PBA’s 40th season this October. Though Pacquiao still has a boxing match coming up in November, he did not want to pass up on this opportunity to pursue another one of his passions.
Earlier this year, as a lead-up to the 2014 FIFA World Cup Brazil™, World Cup official sponsor Kia and host FIFA teamed up for the “Power of Football” contest which kicked off today with the match between host country Brazil and Croatia. Our mission was simple: to find a story that demonstrated how football could inspire a local community. And what we found was more than just a touching football story in time for the 2014 World Cup, but a true example of inspiration that brought about a surprising change to a small town located on an island country off the coast of South America.
Celebrating its 20th anniversary this year, Kia Motors America (KMA) reached historic new heights this past May with an all-time best monthly sales record of 60,087 vehicles total, a 14.8% increase over the same period in 2013—and also marking the first time KMA has achieved more than 60,000 sales in a single month.
People are noticing how much effort Kia puts into staying green and sustainable. Recently, Kia, along with its sister company Hyundai, was named the greenest automaker in the U.S. in an annual ranking of the eight top-selling automakers made by the Union of Concerned Scientists (UCS), an independent nonprofit organization. The rankings are based on carbon and smog-forming emissions from each automaker’s vehicles, and we came out on top because of the green technologies incorporated in our vehicles that reduce environmental impact. This recognition follows Kia’s entry onto Interbrand’s list of “50 Best Global Green Brands 2013” in 37th place.
This month, Kia surprised five young football fans with the chance not only to attend but to stand on the field during the matches of the 2014 FIFA World Cup Brazil™. In addition to donating US$100,000 to the Make-A-Wish International® foundation, Kia invited five wish children to become Kia Mascot Friends and accompany the official World Cup mascot—Fuleco the Armadillo—onto the pitch at half-time starting with a group stage match on June 23rd and through a semi-final match scheduled for July 8th.