Post archive for ‘In Other Words’
Good friendships are meant to last. So is the case for Kia Motors and Rafael Nadal. We are so happy to let our fans know that ‘Rafa’ and Kia have agreed to partner up for another five years. Since 2006, Rafa has represented Kia Motors as our global brand ambassador. The Spanish tennis sensation has achieved an unprecedented 14 Grand Slam wins throughout his career, and he will continue to be one of the most popular sportsmen in the world, telling our stories through a variety of activities.
We at Kia Motors take social responsibility very seriously and are always looking to give back to our customers and their communities all around the globe. One of the ways we are showing our appreciation to loyal fans is the Kia Customer Loyalty Program, which endeavors to tell our fans’ heart-warming stories while inviting them to Korea for a special trip. Kia, together with these customers, the Kia Global Ambassadors, will continue to support their local communities back in their home countries. We would like to share three of our Global Ambassadors’ stories with you.
Following its first production run in 2006 and reaching a record-breaking level of production in 2014, Kia Motors Slovakia produced its historic 2 millionth car on April 8. It all happened at the production facility based in Žilina, Slovakia, Kia’s one and only manufacturing plant in Europe that produces the various models for European customers, including the cee’d family, Sportage and Venga. And which car model rolled off Kia’s European production line for the 2 miilionth time? The Kia pro_cee’d GT, our high-performance hatchback model, in metallic Deluxe White shade!
The safety of our customers is one of the foremost concerns when developing our vehicles and, in an effort to nurture responsible drivers from an early age, Kia Motors America has partnered with the B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro-Active Driving School as the official vehicle and presenting sponsor. While driving brings a great deal of enjoyment and convenience, for young novice drivers, one errant turn could be fatal. Together with B.R..A.K.E.S., Kia is offering free lifesaving training with hands-on driving exercises to teens and their parents across the country.
Kia Motors is interacting with our global fans across a range of social media channels. Instagram is no exception. It has been a year since we started sharing photos and videos and interacting with our followers on this popular channel. Check out the top posts from Kia Motors Worldwide Instagram and discover all the different sides of our brand, including the cute pets, amateur photography and behind-the-scenes outtakes from brand events.
Kia Motors Slovakia set its highest record for production in 2014 with more than 323,000 cars and 493,000 engines produced at its Zilina production facility, the sole European manufacturing plant owned by Kia Motors. That represents a 3 percent increase in car production output compared to the previous year. Thanks to the increased demand from its major markets, including Russia, United Kingdom, and Germany, the Zilina plant was able to run at full production capacity.
New year is just around the corner. It has been a truly great year, with lots of exciting moments for Kia. From the lively international auto show scenes to the unveiling of new vehicle models, Kia BUZZ has captured the very best of Kia for our global fans. For the 2014 year in review, here we present the top five blog posts most loved by our fans.
As a global automaker, Kia always looks for chances to help make the world a better place, and Kia’s Green Light Project is just one of the ways in which Kia is giving back to local communities. As one of Kia’s leading corporate social responsibility projects, the Green Light Project provides children in underprivileged regions of the world with the resources to move forward—whether it is through schools, community facilities, or transportation. Read on to find out more about the different ways Kia contributes to the greater world.
Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.
Last week we gave a quick glimpse at a power chef duo bringing new flavors to the Kia Media Lounge during the Paris Motor Show, and today we finally reveal the ultimate Kia-inspired menu! Brought to you by world-renowned Michelin 3 star-awarded Chef Jean-Georges Vongerichten and his wife Marja Vongerichten, our new sensory branding initiative called ‘Taste of Kia’ includes dishes created under the concept of ‘approachable but luxurious.’
In appreciation of all of our global fans, Kia has been running a series on its official worldwide Facebook page called #KiaYourCity featuring Kia vehicles captured in some of the world’s most beautiful cities. The response has been remarkable, with fan photos pouring in from around the globe showing Kia rocking cities everywhere. In this dedicated BUZZ post, we would like to express our gratitude to our fans and offer you a virtual world tour through photos shared by Kia owners on our digital channels.
As a global automaker, Kia is always seeking opportunities to grow with local communities and firmly believes in the value of corporate social responsibility (CSR). For Kia, this just means giving back to the community—which is why Kia launched the ‘Green Light Project’ back in 2012 for communities in Africa, which help build facilities, such as new schools, that aim to provide improved access to health care and education by supporting the sustained growth of the community.
What’s better than a Kia Soul? A customized Kia Soul. Some of Korea’s best automotive technicians are currently competing to produce the best customized Kia Soul. As part of the Tuning King Korea competition, three automotive technician crews, Dexcrew, Pico Sound, and Chang’s Custom, have been customizing the Kia Soul with specific design directions and specs in mind.
Congratulations to Kia Motors in China! Together with our Chinese joint venture partner, Dongfeng Yueda Kia Motors, we hit 3 million units for cumulative on July 24. This is quite an accomplishment as Kia has hit 3 million unit production in just over 10 years since entering into one of the fastest-growing automobile markets back in 2002.
Earlier this month, we met up with Simon and Martina Stawski of Eat Your Kimchi and hitched a ride in the Eat Your Kimchi Soul for an interview. But this time, we had a chance to ride around the city again to visit some of Eat Your Kimchi’s top 5 favorite places in Seoul while acquiring some useful travel tips. They picked their top 5 favorite spots and let us come along for the drive in the Eat Your Kimchi Soul. Follow along for our exclusive Eat Your Kimchi tour of Seoul!
Kia knows a thing or two about being a brand that practices sustainability, especially in the areas of staying green and fulfilling our corporate social duties, in addition to exploring and implementing new technology in our vehicles. Fittingly, the Kia Motors Sustainability Magazine 2014, ‘MOVE,’ has received the Platinum Award in its category (Sustainability Report), for the Vision Awards for the sixth consecutive year. The Vision Awards, hosted by the California-based League of American Communications Professionals (LACP), are recognized as the one of the most prestigious international annual report competitions in the world.
Kia not only believes in the power of sports like this past World Cup, but also in the spirit of the arts that can bring people together. And to show our support and appreciation for the arts, we decided to give back to one of our fans in the best way we know, with our flagship sedan, the Kia K900, also known as the Kia Quoris in some markets. What better way to celebrate classical music than with the classy K900? We handed over the 2015 K900 to Mr. Zubin Mehta at his home in Los Angeles, California as a sign of appreciation for Mr. Mehta’s love for Kia.
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’
The Eat Your Kimchi team is a Korea-based YouTube/blogger duo made up of the quirky couple, Simon and Martina Stawski. Anyone who has searched for anything about K-pop or Korean culture on the internet has probably come across their blog or videos, which show the eccentric duo exploring Korea and the rest of the world. Kia has helped the couple expand their adventures by providing them with a customized Kia Soul two years ago, which is now their main mode of transportation during their adventures in Korea. The Kia Buzz team met up with Eat Your Kimchi in Seoul to find out more about these adventures in the Eatyourkimchi Mobile, also known as the Eatyourkimchi Soul (#EYKSoul)!
What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives.