By inacio Kim
Manager, Overseas Communications Team
The five-door cee’d catalogue received 2nd prize in the ‘Catalogue’ category at the 2007 International Design Awards. The publication was designed exclusively for the European market.
It is unusual for a catalogue of commercial emphasis to win such an award. This year’s honor is largely due to the huge support from the company.
The agency and the photographer worked together for four months to find the images and layout that would best represent the Kia brand. The five-door cee’d catalogue is the outcome of that symbiotic cooperation.
The award is especially meaningful to our team, as we are always thinking about how our publications will be viewed by foreign readers.
I hope this serves as an opportunity to promote a brand image that appeals to Kia customers around the world. In addition, I wish for the continued success of the cee’d family.
I would like to thank the D&C Agency, JP Studio and the local staff for their hard work during our shoot in Spain.
Keep in mind, however, this is just the beginning. We will continue to work hard to win more awards and create catalogues that enhance the Kia brand image and satisfy customer needs.