Corporate / Design & Technology

Chalk up two more red dot design awards for Kia March 16th, 2012

Kia has been awarded two top honors for our Picanto and Rio models in the 2012 red dot design competition.

In case you’re wondering –The red dot product design award is one of the world’s major design contests and has been held by the Design Centre of North Rhine-Westphalia since 1955.

The five-door versions of Kia’s Picanto and Rio were both winners in the internationally-acclaimed ‘Product Design’ category, in a competition that saw more than 4,500 products entered by 1,800 manufacturers from 58 countries across a variety of product sectors.

Judging was carried out by an international jury of highly respected design experts, who scrutinized and tested the products in detail, with winners selected on the basis of their level of innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling.

Only products featuring the highest standards of design are eligible for the coveted red dot.

6 total red dot wins for Kia over the past 4 years

These two latest wins bring Kia’s red dot total to six:

Thoughts from Kia Chief Officers: Thomas Oh & Peter Schreyer

“These coveted red dot awards are another endorsement of Kia’s commitment to
high quality and striking design combined with minimal environmental impact and
excellent value.”

Thomas Oh

Senior Executive Vice President and Chief Operating Officer

“We are very proud of the red dot awards for the Picanto and the Rio. They are a
great tribute to our entire global design team, because all three Kia design centers
were involved in the development of both vehicles – and the results are absolutely
harmonious models with a strong presence.”

Peter Schreyer

Chief Design Officer


When’s the big awards night?

The 2012 awards will be presented to winners at a gala event at the Alvar Aalto-designed opera house in Essen, Germany, on July 2 2012.

Which other 2012 Kia models do you feel deserved a red dot?