Design & Technology
Drive to a stronger beat May 14th, 2010
By Jung, Woo-Chul
Multimedia evaluation team
One of the pleasures of driving is surrounding yourself with great music.
The latest audio system from Kia Motors includes features allowing you to enjoy music stored in your mp3 player or cell phone.
The options available are BlutoothTM audio streaming and mp3-compatible functions. Or you can simply insert a USB memory stick to seamlessly connect with the Kia audio system.
A powerful bass system is essential to maximizing your listening pleasure. (Especially for people like me who enjoy hip hop music!)
The addition of a subwoofer can improve bass sound, but this entails additional cost. The Virtual Power Bass system from Kia, featuring advanced DSP algorithm, should effectively address this problem.
Using psychoacoustic and signal processing techniques, the system can play frequencies beyond the speakers’ range. The result is a powerful bass sound you would get with a subwoofer.
This is how the system works. Dynamic compression boosts low-pitched sounds that are difficult to hear without distortion. Harmonics that cannot be played by speakers are added using missing fundamental technology to create a virtual bass sound.
With our attention to technology, in addition to design, Kia is finding ways to enhance the joy of driving.
Enjoy great music with Kia!