Lifestyle / Product

Meet the Eatyourkimchi Soul! July 4th, 2014

The Eat Your Kimchi team is a Korea-based YouTube/blogger duo made up of the quirky couple, Simon and Martina Stawski. Anyone who has searched for anything about K-pop or Korean culture on the internet has probably come across their blog or videos, which show the eccentric duo exploring Korea and the rest of the world.

Kia has helped the couple expand their adventures by providing them with a customized Kia Soul over the past two years, which is now their main mode of transportation during their adventures in Korea. The Kia Buzz team met up with Eat Your Kimchi in Seoul to find out more about these adventures in the Eatyourkimchi Mobile, also known as the Eatyourkimchi Soul (#EYKSoul)! Check out our interview below:

Kia: So, what’s the story behind Eat Your Kimchi?

EYK: Six years ago, we first came to Korea to teach English. We started blogging about our adventures on the side because we wanted our families to see what Korea was like. There wasn’t really that much overseas coverage of Korea back then, so our families had no idea what we were getting into. Now our blog is popular enough that we could both quit teaching, and we do this full-time. We do segments about K-pop, Korean culture and our adventures. When we’re in Korea, we do Korean things, but we shoot videos in all of the countries we travel to, like China, Japan, France, and the United States.

Kia: How did the Eatyourkimchi Mobile (#EYKSoul) project start?

EYK: Since our adventure videos were such a big hit with our audience, we thought it would be natural for us to venture out to areas outside of Seoul. But traveling in a taxi with cameras, mics, lighting, and tripods isn’t too convenient. We approached Kia with the idea that we should shoot our adventure videos in the Kia Soul. It made perfect sense to us. The Soul is a very fun car, and we’re rather quirky people. Driving the Kia around was the next evolution of our programming, and so far it’s been a perfect fit. Our first major adventure video we did with the Eatyourkimchi Mobile was a great success with our audience! Check out our adventure to a famous K-pop star’s villa in the Eatyourkimchi Mobile here.

Kia: What inspired the Eatyourkimchi Mobile design?

EYK: We both have lots of tattoos, and Martina’s hair is half pink. We have a dog that’s half blue! We’re very noticeable, and our personalities are represented in many ways by the way we look. We wanted the Eatyourkimchi Mobile to go with that vibe. If we were going to have a new addition to our EatYourKimchi family, the Eatyourkimchi Mobile had to look the part! So, the colors and the swirls you see on the Eatyourkimchi Mobile can be found in a lot of our videos and branding as well, from our tattoo designs, to our studio sign, to our YouTube thumbnails. The Eatyourkimchi Mobile not only stands out on its own from the rest of the cars on the streets of Korea, but it also represents us perfectly.


Kia: What is the best memory you have with your Eatyourkimchi Mobile so far?

EYK: For Martina’s birthday, we took the Eatyourkimchi Mobile to Everland, a major amusement park in Korea. I packed a lot of lunch meats and liverwurst and breads and cheeses for her birthday. We sat in the back of our Soul and cut our meats and cheeses on a tiny cutting board and had a little picnic in the trunk! I’m sure it looked funny to passersby, but it was a very special moment for us.

Kia: Share any driving tips for first-time drivers in Korea.

EYK: Give yourself a bit more room between your car and cars in front of you. A lot of people will merge in front of you without signaling. Don’t get angry! So the more room you give yourself the better! Also, you MUST get a GPS navigation system. Seoul is exceptionally difficult to navigate because of the many alleyways and smaller streets all over the city.

Kia: Share any upcoming plans for Eat Your Kimchi.

EYK: We’re in the process of opening up our own coffee shop. It’s a project we’ve been working on for almost a year, and finally, we should be opening by the end of July this year. We’re really excited to be able to connect with our audience offline, and this coffee shop is going to be a great chance for us to do that. Also, the full Eat Your Kimchi crew is planning a very epic two week road trip, in which we go on many adventures around many different parts of Korea, and we’ll be testing the limits of the Eatyourkimchi Soul. It’s going to be loads of fun!


The Kia Buzz team had tons of fun hanging out with the Eat Your Kimchi duo in Seoul! Simon and Martina were even approached by fans during our time together, just proving how popular they are in here in Korea.

We still have some more things planned up ahead… Stay tuned for some more Eat Your Kimchi content featuring the Eatyourkimchi Mobile. Where will it head to next?

Make sure to like Kia’s Facebook page, follow Kia_Motors on Twitter, and also @kiamotorsworldwide on Instagram for more! If you happen to spot the Eat Your Kimchi mobile, make sure to tag #EYKSoul.