By Juliana Lopes
Kia Motors do Brasil
Kia Soul brought to the Brazilian market all the freshness and enthusiasm that only a bold and innovative design could do. Daring, new products usually take time to be accepted, but it seems that the car won over Brazilian consumers sooner rather than later. We like to think that it is because it changes old concepts and gives them a chance to try something new and exciting.
Compliments from auto magazines have been plentiful and continuous, but there’s nothing better than getting recognition from those who have or dream of having their own Kia Soul. In Brazil, owning a Kia Soul is synonymous with being cool and stylish, despite the age.
The first test in which Kia Soul was seen as a breakthrough success was a poll held by a well-known Brazilian website, UOL, where internet users chose Soul as ‘The Main Car in 2009′, beating out 29 other models.
In 2010, more proof that Kia Soul has the appeal to catch people’s attention, was by becoming the winner of ‘Best Cars 2010′ in the Station Wagon/Monovolum category. Auto magazine ‘Carro’ readers chose the highlights of the year by voting with coupons inside some magazine issues – Soul had won 32.8% of the votes and left 18 strong competitors in the dust.
We’ll continue to see more success in Brazil with Soul and the other vehicles destined for the market – something we’re looking forward to!