Corporate

Experience Award Winning Cars via Awarding Winning Apps July 5th, 2012

Kia has been championing the development and adoption of Kia cars apps to communicate and share product information in a more engaging and interactive ways. Kia recognizes that the proliferation of mobile devices is not a passing phenomenon, but an opportunity to digitally take the car buying experience a step further.

Through apps, people can go beyond the proverbial ‘tire kick’ by virtually expanding upon the pre, actual and post test drive experience with a mobile device. The ‘all-new Rio’ and ‘all-new Picanto’ iPad apps for instance are fully interactive e-publications that allow users to rotate models in 360°rotations, flip through available colors and wheel options; and browse through a plethora of multimedia content and information in a matter of seconds. It’s no secret that this new format has triggered a profound change in business, and automakers have been no exception.

As a matter of fact, in recognition of the excellent design quality of the all-new Rio iPad application, Kia has recently received the highly sought-after “best of the best” award in the communication design category from the Red Dot Design Awards, one of the largest and most-acclaimed international design competitions.

If you haven’t already checked it out, we definitely recommend taking the all-new Rio iPad app for a test drive. It’s available in the Apple iTunes store as a free download.

All-new Kia Rio iPad app:

Released this past November and designed for both European and General Markets, the all-new Rio app is KMC’s second e-publication installment, which takes the Rio’s fine details above and beyond through a truly interactive experience. Users can navigate all things Rio by exploring its sporty and dynamic design, smartly styled interior, innovative convenience features and eco-friendly powertrains. The e-publication boasts a multitude of engaging content that work together to create a true sense of discovery by allowing users to spin, customize, and manipulate engaging simulations that show off exterior, interior, safety and performance selling points.

App features:

  • Available for iPad
  • European and general market specification
  • 360° exterior / interior view
  • Customization tool to view available colors and wheels options
  • 3D intro movie and interactive elements to experience features & benefits
  • ISG Simulation (European version)
  • Photo & video gallery
  • Kia company and design story content

Learn More:

General Market (Middle East, Africa, Central/South America)

  • It is a pity that the application is only for the iPad. Just as the application 
    Kia Picanto or application  new cee’d. Would be more handy application for smart phones with Android.