Football Fever at the FIFA U-20 Women’s World Cup August 22nd, 2014
For Kia, football fever didn’t end with the 2014 FIFA World Cup in Brazil in July. After supporting this year’s World Cup as an official sponsor, this month Kia turned to Canada to sponsor and support the FIFA U-20 Women’s World Cup with transportation vehicles and various marketing events including the Kia Mascot Friends initiative.
Throughout this year’s FIFA U-20 Women’s World Cup, Kia is providing 70 vehicles to help transport all officials and teams across Canada.
Before and during the games, Kia also held several events to help get fans engaged and excited for the U-20 Women’s World Cup.
As an extension to the Kia Mascot Friends program from this year’s World Cup campaign, we held a similar event in Canada for our Kia fans. During the FIFA U-20 Women’s World Cup, Kia recognized one young female football player each from the Edmonton, Toronto, Montreal, and Moncton areas, who exemplifies excellent community involvement and spirit. The lucky players had the chance to accompany the official Women’s World Cup mascot—Shuéme—on the field at halftime during the game and host their local teams to watch the match.
It looks like Germany is in the finals yet again. Congratulations to the top-placing teams. Be sure to tune in as Nigeria and Germany face-off during the final match on August 24th, after France and Korea DPR play for third place!
Kia is proud to sponsor major global sporting events, and we will continue to show our support to encourage the international growth and development of athletics.