Football (Soccer) Tournament in Israel July 3rd, 2009
By Pamela Muñoz, Assistant manager
International PR, Overseas Communication
One day, one sport, ten teams, 10 local businesses, local media, local celebrities, 300 spectators and thousands of internet surfers… For what, you may ask? For a day-long soccer (football) tournament in the city of Ashdod sponsored, in part, by Kia Motors in Israel.
As proud supporters of international sporting events, like the recent FIFA Confederations Cup 2009 and 2009 UEFA European Under-21 Championship, as well as the official partner of the 2010 FIFA World Cup South AfricaTM, Kia Motors believes in supporting athleticism. In every region of the world, we make efforts to support sports of all kinds, including hockey in Canada, speed skating in the Netherlands and basketball in the US.
In Israel, Kia Motors’ was predominant during the one-day local soccer tournament that reached young and older football fans – along the field walls, on jerseys and in the crowd. Just as football reaches the interest of a wide audience, Kia Motors equally caters to a wide spectrum of drivers. Local Kia representatives were on hand during the tournament to provide leaflets and information about the current Kia line-up in Israel, which introduced the European-produced cee’d to the marketplace last year. The new Cerato (known as Forte in some markets) will be introduced later this year.
Decked out in Kia logo jerseys, celebrities and local soccer enthusiasts took part in the tournament. In the picture below, three famous local celebrities played on one of the teams alongside their teammates. First from the left is Shalom Michaelshvili, famous comedian part of “Ma Kashur” comedy troupe. Next to him is Asi Cohen, comedian and actor; on the far right is comedic actor Mariano Idelman.
To see more pictures of the event, please click on the link below:
(Gadi Sznajder, Director of BD, Ray Motors Inc. contributed to this post)