Design & Technology / Product
For a distinctive design… October 29th, 2008
By Seon Ho Youn
Executive Vice President
Kia Design Center
|Work begins on creating the first design concept. Sketches reveal a somewhat familiar design.
Something new… new…
“No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a mini-skirt in the advertisement.
The sun went down as I pondered over how to achieve a new look, then, suddenly, I felt hungry.
At a restaurant, I ordered the usual.
But today, the taste was different from that of yesterday.
“Yes, the taste is definitely different.”
Can we create a different taste?
Let’s change our design recipe.
Can we express sound through color?
Learning comes from constant ‘?’
Revealing the color of my soul
By awakening the young spirit that lies deep within and reflecting it in patterns and light,
a new, distinctive car is born.
Soul, with its inimitable and unique colors, challenges me to look deep within myself with a mixture of fear and excitement.
I hang around studios in search of inspiration.
This search takes me just a step away sometimes, and at other times, halfway around the world.
It’s all part of the quest to find a new recipe for color and taste that is unique to Kia and apply them to our next project.