Did you know October 17 is International Day for the Eradication of Poverty? In order to honor this day, Kia Motors is doing a month long campaign with the humanitarian organization World Vision called “2012 Global End Poverty Campaign with Kia”. We would like to ask for your help and support with the very simple act making others aware of this pressing issue.
Kia pledges to help families in South Sudan with their daily lives! Your “End Poverty” ‘Like’ or share will symbolically represent one of 100,000 food donations Kia Motors will make to families in South Sudan.
Clarification on Campaign Photo and Likes
[Oct 24,2012] Facebook users have expressed their concerns and confusion about our campaign photo and call-to-action. We have taken corrective measures to clarify the campaign, and note that you do not have to ‘Like’ Kia Motors Facebook page to ‘Like’ or share this campaign.
This campaign is running in conjunction with the recent End Poverty Day on 10/17 in partnership with World Vision (www.worldvision.org). The fundamental aim of this campaign is not only to provide food support the people of South Sudan but also to spread the awareness of global poverty. Hence, the Facebook ‘Like’ strategy was chosen as a way to effectively maximize awareness of this ongoing problem due to the viral ‘newsfeed’ function of Facebook. The donation amount is irrespective of the number of ‘Likes’ generated by the campaign, and World Vision will use our predetermined donation amount via the UN’s World Food Programme (www.wfp.org) to provide the equivalent of one day’s sustenance for 100,000 families. The method and timing of the food distribution is managed by the World Food Programme.
About World Vision
World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity, or gender.
To support World Vision’s work, click on this international link.
Learn More About Other Causes Kia Supports
- Kia Launches $13 Million Global Humanitarian Project
- Kia Signs on to Support World Environment Day 2012