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Global Endpoverty Campaign!




By Corporate Responsibility Team

October 17 is the United Nation’s International Day for the Eradication of Poverty. As a responsible corporate citizen, Kia Motors is joining the global campaign to eradicate poverty and destitution. Since 2007, the Hyundai-Kia Automotive Group has been an active sponsor of the Global Endpoverty Campaign, raising awareness on the issue with a white band. The campaign started in the UK in 2005 and is currently supported by approximately 120 countries around the world. In 2009, the Hyundai-Kia Automotive Group plans to bring the campaign to its major business sites overseas to promote greater awareness among employees and the public. This means that the three companies of Kia Motors, Hyundai Motor and Mobis will hang placards featuring the Global Endpoverty Campaign slogan from some 20 company buildings in 10 different countries. In addition to sending out a strong message of the group’s support for the cause, all employees will also wear the white bands to raise awareness, collect donations and participate in child development programs.

2009 Global Endpoverty campaign

Every three seconds, a person dies from poverty somewhere in the world. Poverty is not their fault nor is it a problem that belongs solely to them. It is an issue affecting everyone. The white band represents our willingness to help end extreme poverty and support those in need.

Meanwhile, 300 Happy Move Global Youth volunteers will show their support through the Happy Move Camp to Eradicate Poverty on October 30 and 31. Participants will learn what it’s like to live in poverty and conduct public collections for hungry children in poor countries. The Happy Move Global Youth Volunteers program is part of the Hyundai-Kia Automotive Group’s social responsibility initiative in which university students are dispatched overseas to lend a helping hand in disadvantaged areas.

Hyundai-Kia Automotive Group conducts a wide range of social contribution programs around the world, tackling environmental, safety and other global issues under the CSR slogan “Moving the World Together.” Programs include Green Zone, a project for planting flora in an effort to prevent desertification in China; running a mobile clinic to provide free medical services to isolated communities in Uzbekistan and Ethiopia; supporting schools and donating desks/chairs in India; planting trees in South America; and upgrading school facilities and providing scholarships in Africa.


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