Corporate / Product
Global sales hit 30 million! May 28th, 2014
Kia announced that its cumulative global sales have exceeded 30 million vehicles since Kia produced Korea‘s first three-wheeled vans, the K-360, 52 years ago in 1962.
Have a hard time wrapping your head around what 30 million cars looks like? If 30 million Kia Optimas (also known as the K5) were lined up bumper-to-bumper it would span some 40,000 kilometers, equivalent to 3.6 times the circumference of the earth.
The Kia Rio (also known as the Pride) has been the all-time most popular so far, with about 3,460,000 vehicles sold. The second-most popular vehicle is the Kia Sportage, with approximately 3,110,000 sold, followed by the Kia Sorento, with about 2,020,000 sold worldwide since its introduction in 2004.
This wasn‘t an easy achievement. It was the result of fine-tuning and change within Kia as a company itself—starting with management normalization during the Asian financial crisis in the 1990‘s, then expanding sales globally to regions such as North America and Europe, and gaining a greater reputation internationally as an world-class vehicle manufacturer. And in 2007, Kia decided to revamp its management philosophy by introducing a new corporate culture centered around innovative design and technology. As a result, the Kia Soul was presented with a Red Dot Design Award in 2009, and has regularly made appearances in the awards list since.
Kia is committed to manufacturing only the best vehicles for our customers all around the world, and achieving these sales numbers could not have been done without our fans across the globe.
So, thank you! Here‘s to the next 30 million.