Corporate / Product
Go Hamster, Go! August 6th, 2009
By Pamela A. Munoz
Overseas Communication Team
We thought you’d like to know that Kia Motors America (KMA) has let the hamsters out! The groovy paw-tapping, music-loving hamsters, seen in KMA’s recent advertising campaign, have now found themselves in the “Go Hamster Go!” Facebook® application. This is the first time Kia has embarked upon a game through Facebook® (which can be found at www.facebook.com/kiasoul through the ‘Go Hamster Go!’ tab).
Click to play the video.
As an avid Facebook®-er, I had to try the game out for myself – after office hours, of course! With the use of a web cam, the interactive game adds a ‘magnet’ on my forehead, to which the t-shirt-clad virtual hamsters grab a hold of and then are dropped into a Kia Soul. The application is timed and then scores are posted which you can compare with other players. Remember, you’ll need a webcam!
You can see that from the conveyer belt, the virtual hamster is dropped into a Soul which changes colour to match the hamster’s t-shirt. At the end of the game, you can then challenge your Facebook® friends to compete. There are a few snafoos in the form of a flying fish that get in the way to knock you off your game, which keeps it challenging and fun!
But don’t take my word for it; go check it out! Don’t forget to check back with the BUZZ to let us know what you think…