Greetings everyone! from the President and CEO September 3rd, 2007
By Euisun Chung
President and CEO
Kia Motors Corporation
This is an especially exciting moment for me, and Kia Motors. I’m proud to be the first person to post on Kia’s new blog, Kia BUZZ. We want this blog to serve as another important way in which Kia can maintain open discussion and dialogue with people throughout the world: our customers, dealers, other automotive bloggers, and really anyone else who shares an active interest in the automotive world.
I’m sure most of you reading this will understand how much the world is changing, especially the way in which we communicate. Information is passed on and shared at a phenomenal rate, thanks to the way in which the internet is evolving as a communications tool. A famous University of California at Berkeley study estimated that today we develop the same amount of information and ideas in one year that took us 25,000 years to accumulate in the past. Never before has the pace of innovation and technology moved so quickly.
The automotive industry is no stranger to this pace of change. Just look at one area of automotive technology, diesel engine technology, and see how far it has advanced in recent years. Today, high speed direct injection (HSDI) diesel engines in passenger vehicles provide lower fuel consumption (25~30%) and better drivability (80~100% higher max Brake Mean Effective Pressure) than conventional gasoline engines. We want this blog to help inform people of advances such as these, and how Kia is continuing to develop world-class products for the global marketplace.
Kia BUZZ is our first true foray into the world of web 2.0 (by the way, this is a great video about web 2.0, which was shared with me recently). The nature of this blog will evolve over time, without a doubt, and we hope that through your comments, feedback and shared thoughts we will continue to provide an engaging and interesting read.
To this end, we’ve pulled together a team of talented Kia Motors bloggers who will regularly post and share their thoughts and opinions here. They will introduce themselves and their fields of interest over the coming weeks and months.
We hope you will become a regular reader and sign up to our RSS feed; I look forward to posting here again and reading your comments.