Happy 1st Birthday Kia BUZZ! September 3rd, 2008
By Kia BUZZ editorial team
A year ago, today, the Kia BUZZ launched itself onto the world in an effort to promote interactive communication between drivers, car enthusiasts and Kia Motors. Gone are the days of a faceless corporation. Instead, with the aid of new media and technology, real people from within Kia can provide valuable information about upcoming products or services that benefit drivers through the official corporate blog, to which the citizens of the world can discuss and provide direct commentary for the company.
In the year since its launch, the Kia BUZZ has attracted bloggers from more than 155 different countries around the world, providing valuable feedback for Kia Motors. As all blogs, everyone and anyone is encouraged to write their feelings and sentiments about the brand, its products and its initiatives in their local countries.
In addition to corporate headquarter employees writing BUZZ content, there have been a number of employees from other countries who have contributed. With more than 40,000 employees worldwide, it only seems natural to have them wanting to contribute to a global blog! Bloggers have commented that they like to see what types of activities are happening in their countries and regions – especially with the vehicles that are seen on their streets everyday.
From its initial baby steps as a Korean-based corporate blog, the Kia BUZZ has truly gone global in its toddler year. We, at corporate HQ, are proud to be a part of this initiative as it is truly one that shows Kia’s energy, enthusiasm and vitality for our young-at-heart drivers. From the entire Blog Team here in Seoul, we wish to thank every blogger for contributing to the BUZZ’s first year and look forward to seeing more active participation in the future.
We welcome any feedback on how to improve our blog, too! So, please don’t be shy.
♫♪ HAPPY BIRTHDAY, Kia BUZZ! ♪♫ FROM THE BUZZ EDITORIAL TEAM