In other words… July 7th, 2010

Colin JangBy Colin Jang
Kia BUZZ Editor

Hello, everyone! It’s getting hot here in Korea, summer is already around us. I’m a little envious of countries in the southern hemisphere where it’s much cooler! On days like these, I want to install a ventilated seat in my office chair from one our new Kia models – but I think I’ll just have to wait for that technology. How do you stay cool in hot weather?

Today, I will cover the all-new Sportage’s first drive from autoblog. They introduced the all-new Sportage in detail.

▷ First Drive: 2011 Kia Sportage keeps moving in the proper direction
Posted by Jonny Lieberman on autoblog(July 1, 2010)

The blogger posted a review of the new 2011 Kia Sportage. He included a brief history of the Sportage from the very first generation to the current 2011 model. He mentioned the 2011 model comes with a brand-new UVO system which enables drivers to control the car’s infotainment system hands-free. He noted that the new Sportage is a “pretty compelling, good-looking, sporty-handling, inexpensive crossover.”
Thank you, autoblog! We appreciate your detailed posting about our all-new Sportage. As autoblog described in its posting, the Sportage has long history. The first generation launched in 1993 (domestic market), and its second generation was introduced in 2004. The second-generation Sportage was a huge step forward for Kia and over the past six years, it has attracted thousands of customers and achieved global sales of more than 860,000 units – including more than 172,000 units in 2009.

The third generation Sportage comes to us with Kia’s new design DNA and many features form the 2007 Kia Kue concept car to be identifiable as a Kia.

We feel that the all-new Sportage will perform a key role in boosting Kia sales, enhancing brand awareness and raising the company’s share of the global market for compact SUVs.

If you want to learn more about Sportage, please click on the links below. Enjoy!

Behind the coupe-like package:
Finding colors that appeared to customers’ emotions:
All-new Sportage’s design development story-Interior:
All-new Sportage Design Development Story-Exterior:

  • anna

    Ladies and Gentlemen of Kia:

    I’ve seen your rodent and rap commercial, and just wondered why you would bother paying for an advertisement that looks like your ad man was doing acid at the time.. I mean really, singing rodents?

  • broken english

    dude, take it easy when you write some stuff in other languages