Inspired by What You Like. Kia, the Power to Surprise November 8th, 2011
If you still haven’t figured out what Kia stands for, you will definitely get a chance to see, feel and know it with Kia’s new global brand campaign. Kia has aimed to deliver a unique customer experience as well as the brand’s three core beliefs, ‘challenger,’ ‘human-driven,’ and ‘spirited,’ through a social media platform. In addition, Kia is launching four digital campaigns through facebook.
Campaign 1: Guess What Nadal Likes
Kia’s global brand ambassador and tennis superstar, Rafael Nadal, will appear in a teaser video showing what he likes with the “Like” button from facebook, which is recognized almost universally. Watch the video now below.
After watching the video, Kia’s Facebook fans can play a simple game called, “Guess What Nadal Likes” and choose seven things that they believe Nadal likes. Kia will choose two winners from fans who submitted the correct answers for a trip to the 2012 Australian Open. The winners will be announced on Dec. 10.
Campaign 2: Tell us what you like
Everyone looks for a different thing when they look at a car. Kia wants to know what you like and reward you with your very own wallpaper. Share with other Kia fans what you like about Kia cars and what you look for in a car.
Campaign 3: Like Lab
Kia has a secret agency at its headquarters. It’s called a ‘Like Lab’ and it’s a super secret research lab where Kia employees monitor and analyze what you like to produce better designed and higher quality Kia vehicles. Explore the unlimited possibilities of Kia’s forward-thinking, interactive social video, which lets you control the flow of the story and integrate what you ‘LIKE.’ This will start from November 18th.
Campaign 4: Kia Likes Caring
Place a badge on your profile and show support for your favorite green organization. The whole campaign, consistent with the theme of “Inspired by What You Like,” and your participation will directly result in the support of a world-renowned environmental advocacy organization in the form of a Kia vehicle. The donated Kia vehicle will be used by the organization in daily efforts to help developing nations to practice and maintain environmentally friendly policies. This campaign will start from November 11th.
Customers and fans have always been the main inspiration for Kia and the new digital campaigns are challenging the norm once again. They are leading innovation through engagement with Kia’s most important asset: YOU. So, make sure to check out Kia’s newest on-line playground and campaign!
You can find and participate Kia’s global brand campaign on Kia global facebook fan page. Click on the link:http://www.facebook.com/Kiamotorsworldwide