Inspired by What You Like. Kia, the Power to Surprise November 8th, 2011

If you still haven’t figured out what Kia stands for, you will definitely get a chance to see, feel and know it with Kia’s new global brand campaign. Kia has aimed to deliver a unique customer experience as well as the brand’s three core beliefs, ‘challenger,’ ‘human-driven,’ and ‘spirited,’ through a social media platform. In addition, Kia is launching four digital campaigns through facebook.


Campaign 1: Guess What Nadal Likes

Kia’s global brand ambassador and tennis superstar, Rafael Nadal, will appear in a teaser video showing what he likes with the “Like” button from facebook, which is recognized almost universally. Watch the video now below.


After watching the video, Kia’s Facebook fans can play a simple game called, “Guess What Nadal Likes” and choose seven things that they believe Nadal likes. Kia will choose two winners from fans who submitted the correct answers for a trip to the 2012 Australian Open. The winners will be announced on Dec. 10.

Campaign 2: Tell us what you like

Everyone looks for a different thing when they look at a car. Kia wants to know what you like and reward you with your very own wallpaper. Share with other Kia fans what you like about Kia cars and what you look for in a car.

Campaign 3: Like Lab

Kia has a secret agency at its headquarters. It’s called a ‘Like Lab’ and it’s a super secret research lab where Kia employees monitor and analyze what you like to produce better designed and higher quality Kia vehicles. Explore the unlimited possibilities of Kia’s forward-thinking, interactive social video, which lets you control the flow of the story and integrate what you ‘LIKE.’ This will start from November 18th.

Campaign 4: Kia Likes Caring

Place a badge on your profile and show support for your favorite green organization. The whole campaign, consistent with the theme of “Inspired by What You Like,” and your participation will directly result in the support of a world-renowned environmental advocacy organization in the form of a Kia vehicle. The donated Kia vehicle will be used by the organization in daily efforts to help developing nations to practice and maintain environmentally friendly policies. This campaign will start from November 11th.
Customers and fans have always been the main inspiration for Kia and the new digital campaigns are challenging the norm once again. They are leading innovation through engagement with Kia’s most important asset: YOU. So, make sure to check out Kia’s newest on-line playground and campaign! 

You can find and participate Kia’s global brand campaign on Kia global facebook fan page. Click on the link:

  • Nice to see Rafa in Kia’s viral video. Great champion and so fun to watch him

  • Hello Maria, thank you for your interest in our ‘Guess What Nadal Likes’ campaign. We believe Nadal’s young dynamic and exciting on-court presence is perfectly in sync with Kia’s exciting and enabling image worldwide. Don’t forget to participate in the campaign at the Kia’s facebook and hope you enjoy our other posts. : )

  • Being a Kia fan, I like Kia from the bottom of my heart! I like the innovative and vivacious design of every Kia vehicle!
    Take All-New Picanto(Morning) as an example. Not to mention the All in smAll grown-up charming design, I like the highly efficient 1.25 Kappa engine equipped with M/T EcoDynamics producing eco-friendly power with outstanding fuel economy(4.3L/100km) and CO2 emissions(100g/km)!! I like the class-leading safety equipment like the all-disc braking system fitted with ESC and ESS!! I like the usefulness of the unique “illuminated vanity mirror” as well as the steering wheel audio controls and bluetooth hands free!!… Nevertheless, all these are ignored by the Kia Hong Kong distributor!!

  • Hi Ron-Gin,
    Thanks for your comment!
    We are happy to hear that you are comfortable and pleased with the Rondo. :)
    We hope you check out and enjoy our other Kia models as well. Kia will always continue to strive for customer satisfaction!

  • Himnotyoo

    Love this campaign! What ad agency worked on this??