Interbrand recognizes Kia’s brand growth for sixth straight year September 27th, 2017
Kia’s continuous efforts outshine the world!
Kia Motors has been ranked among the highest valued brands in the world for the sixth consecutive year, according to the 2017 ‘Best Global Brands’ report published by Interbrand, the world’s leading brand consultancy.
For the second year running, Kia is named the world’s 69th most valuable brand in the report despite the challenging global market conditions. With constant efforts to evolve and redefine our brand, Kia has grown its brand value 6% from last year’s USD 6.33 billion to USD 6.68 billion.
Kia’s brand value has skyrocketed 645% since 2007, when the brand declared design-driven management as the key strategy behind the company’s future growth.
Design driving Kia’s growth
Without a doubt Kia’s rapid growth in brand value comes largely from placing design at the core of the company’s management philosophy.
With highly desirable, distinctive designs and features in Kia’s product line-up, Kia’s has cemented its position as a design leader, boasting an impressive record of 18 Red Dot Design Awards and 12 iF Design Awards.
Applying Kia’s design philosophy, ‘The Simplicity of the Straight Line,’ Kia has been pursuing unprecedented designs that focus on the clarity, precision and distinctiveness of all our vehicles.
With the creative vigor and passion to create performance-inspired products, Kia launched its first-ever premium sports sedan, the Stinger, and its new hybrid crossover Niro, both of which are expected to further boost the brilliant ascent and dynamism of the Kia brand.
Portraying a modern, forward-looking image, Kia’s latest products speak loudly about the company’s efforts to prepare motorists for the future, with innovative technologies and premium quality and design.
Brand experience behind Kia’s growth
The rise in Kia’s brand value is also a clear reflection of Kia’s dedication to cultivate a more emotional attachment between the company’s products and consumers in every market.
From Kia’s music collaboration project ‘A Good Vibe’ to sports sponsorships for FIFA, UEFA, NBA, LPGA and the Australian Open tennis championship, Kia is striving to bring more soul-stirring branding campaigns to engage with customers across the globe.
Designed to make each customer’s heart beat with one-of-a-kind experience, Kia’s very first brand experience zone, BEAT 360, was recently launched in Korea to provide a unique customer experience and offer a glimpse into Kia’s vision for the future of mobility.
Being widely recognized as a world-leader in brand quality and reliability, Kia has also achieved the coveted first-place ranking in the USA’s J.D. Power Initial Quality Study for two consecutive years, and also earned the highest-ranked brand title in J.D. Power’s Vehicle Dependability Study in both Germany and the UK in 2017.
Proceed Concept unveiled at IAA 2017
With a long-standing legacy for design excellence, Kia is continuously redefining its brand through constant innovation.
Not content with its current success, Kia Motors will focus on leading the brand into another phase of tremendous growth. Our journey won’t stop until we become the most desirable automotive brand in the eyes of the world’s consumers!