Design & Technology / Product
Introducing the Ray, a Unique Box-car for Seoulites November 10th, 2011
Yesterday Kia released images of a new compact vehicle that will be available only in Korea, its home market.
Its name is derived from the English word meaning “a beam of radiant energy or light.” The Ray city car offers practicality, individuality and innovative design in one box-shaped exterior. Don’t be fooled by its small size, the interior is spacious and highly versatile, providing maximized passenger and cargo space.
The Ray’s front features the signature Kia grille with a unique side glass configuration and LED daytime running lights that enhance the vehicle’s aesthetic appeal and distinct character. Its rear has a wide and stable stance, with sleek LED rear combination lamps and vertical bumper reflectors.
The Ray also has a very convenient sliding door on the passenger side, making it easier for passengers to enter and exit in tight parking spaces (a must in Korea as the parking spaces here are small and narrow) while providing a wide side opening for maximum cargo utility.
What are your thoughts on the Ray? Would you want to see it in your country? Leave your comment below!