Corporate / Product
Kia K900 named ‘International Car of the Year’ December 2nd, 2014
Kia is the defending champion of the International Car of the Year (ICOTY) award organized by Road & Travel Magazine! During the 2015 LA International Auto Show, the Kia K900, known as Quoris in some markets, was honored by Road & Travel Magazine as the most emotionally compelling vehicle for 2015. It is the first time in the award’s history that the same brand was selected for three consecutive years. Previously, we were recognized for our premium sedan, the Cadenza, and our best-selling Optima midsize sedan.
(2015 Kia K900 (Quoris))
Road & Travel Magazine honors a single annual winner each year after taking into consideration product attributes as well as the auto brand’s marketing effort to connect emotionally with the consumer. “Three years in a row for the same brand is a first for Road & Travel Magazine, and it says a lot about Kia’s growth and its continuous introductions of exceptional new vehicles,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine.
(Michael Sprague, executive vice president marketing and communication, KMA, accepting the award for the 2015 Kia K900)
“To win the prestigious ICOTY award three years running is a clear indication that our products consistently offer a world-class balance of design, amenities, luxury and value for today’s discerning car buyers,” said Michael Sprague, executive vice president of marketing & communications of Kia Motors America. Kia is especially proud of the K900’s big win, for it is the model that perfectly embodies our commitment to repeatedly defying conventional industry thinking. We are thrilled to have our bold moves noticed, and to continue redefining the luxury automobile for every car enthusiast out there.