How does an auto company know when it’s winning the hearts of drivers? When customers are so satisfied with the brand, they stick to it.
It seems Kia Motors has succeeded in capturing loyalty from fickle and proud automobile drivers. According to Experian Automotive’s quarterly industry loyalty studies, Kia Motors topped the results as the highest individual brand loyalty ranking in USA, with a whopping 47.9 percent. This means that 47.9 percent of Kia automobile owners purchased another Kia model during the last quarter.
“Kia has been gaining a strong and loyal customer based on improving vehicle styling and quality,” explained Jeffrey Anderson, a director of consulting and analytics for Experian Automotive. Experian Automotive uses the North American Vehicle Database to track vehicle ownership and purchase activity which provides insight into industry loyalty studies at the corporate, brand and model levels.
So can you guess which three Kia models made it into the top 10 list of vehicles with the highest brand loyalty?
The very first on the list is none other than the Kia Forte (known as Cerato in some countries) compact sedan, which received the highest loyalty ranking with 67.7 percent. GM’s very popular Chevy Cruze came in second with 64 percent.
Other Kia gems, the Soul urban and the Forte Koup were not too far behind with 59.3 percent and 56.4 percent, respectively.
What’s Kia’s secret behind this amazing success?
“Kia has been going through a transformation offering nine new vehicles with distinctive Kia design that speak to customers as a smart choice. Kia cars are efficient and affordable, yet you never sacrifice good style and performance,” said Michael Sprague, Kia Motors America vice president.
Do you agree with Michael? What’s your reason for purchasing Kia vehicles and would you be willing to be part of a worldwide loyal Kia fans? :-)