Kia Motors has been a rising star among the global automotive brands in terms of environmental friendliness, most recently ranking 35th out of 50 global brands in international brand management consultancy, Interbrand’s 2014 Best Global Green Brands. Kia is one of ten automotive brands that made the top 50, and it has been climbing Interbrand’s Best Global Green Brands ranks since 2012—first ranking 87th, then 37th in 2013, and now at 35th in 2014. This is a clear testament to Kia’s commitment to grow as a green, sustainable automotive brand.
This year’s results can be largely attributed the debut of more ‘green’ vehicles, which have helped Kia grow as a leading brand in sustainability. This includes Kia’s first electric vehicle, the Soul EV, which made its world debut at the 2014 Chicago Auto Show this past February and will be sold in select countries later this year, and the Optima Hybrid* and Cadenza Hybrid* currently sold in select markets.
Our vehicle production is guided by principles of sustainability, and last month, in an annual ranking of the eight top-selling automakers made by the Union of Concerned Scientists (UCS), Hyundai-Kia was named the greenest automaker in the U.S. For more on this distinction, click here. In 2012, Kia first introduced the latest green technologies in its growing range of products under the EcoDynamics umbrella principle, to ensure the company remains ahead of global emissions regulations and continuously improves the average fuel consumption of its entire product line-up. Since then, Kia has also realized an increase in the environmental performance of its supply chain, production centers and logistics operations. We have been recognized for minimizing harmful emissions from our production processes and reducing water use during the manufacturing process, as well as recycling more than 90 percent of the waste generated during production at domestic plants.
Kia vows to continue our efforts to leave a greener footprint that goes beyond just our vehicles. Click here to find out more about Kia’s sustainability efforts.
(*Also known as the K5 Hybrid and K7 Hybrid, respectively, in some markets.)