Kia partners with the Teen Pro-Active Driving School, B.R.A.K.E.S. February 17th, 2015

The safety of our customers is one of the foremost concerns when developing our vehicles and, in an effort to nurture responsible drivers from an early age, Kia Motors America has partnered with the B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro-Active Driving School as the official vehicle and presenting sponsor. While driving brings a great deal of enjoyment and convenience, for young novice drivers, one errant turn could be fatal. Together with B.R..A.K.E.S., Kia is offering free lifesaving training with hands-on driving exercises to teens and their parents across the country.


B.R.A.K.E.S. is a non-profit organization on a mission to train and educate teenage drivers, and their parents, about the importance of responsible and safe driving. Doug Herbert, the founder of the organization, was a NHRA drag racing star who lost two sons in a tragic car crash in 2008. Sadly, car accidents are the leading cause of death for teens in the U.S.., and he decided to help put an end to needless fatalities by providing free driver education.

During the four-hour session, students gain hands-on experiences in accident avoidance, distracted driving, drop wheel recovery, and panic stops. Parents accompanied their children throughout the session to ensure continued care and attention is paid to their children’s driving habits. Having parents who set driving rules and monitor their children’s activities has been shown to decrease the accident rate or unsafe driving by teens.


Kia joined forces with B.R.A.K.E.S. more than a year ago because we believe in Doug Herbert and the organization, and we support their mission to save lives through driver education,” said Michael Sprague, executive vice president of sales and marketing, Kia Motors America. “We’ve supplied the school with a fleet of new Kia vehicles, and we’re expanding our commitment to help scale up this valuable effort. We’re determined to help B.R.A.K.E.S. maximize their impact in communities across the country.”