By Hyoung-Keun (hank) Lee
Kia Motors Corporation
Congratulations Kia BUZZ on your second birthday! It feels like just yesterday that we celebrated its launch on September 3, 2007.
Kia BUZZ debuted as the first blog introduced by a Korean company targeting a global audience. It was hailed as a model example of corporate communication and attracted attention from media sources and bloggers around the world. Today, Kia BUZZ is visited by bloggers from 170 countries. I thank the visitors, Kia bloggers and the Kia BUZZ team for their interest and effort in continue the dialogue on this platform.
These days I start off each day at the office by reading Kia BUZZ, along with several other auto industry blogs. Catching up on all the diverse news and posts from Kia headquarters and our overseas subsidiaries, as well as the comments left by bloggers, inspires me and gives me valuable insight into what we can do to improve on our products and business.
Over the past two years, I have witnessed Kia BUZZ grow beyond a global communication hub for Kia that is visited by bloggers, industry insiders and customers around the world. Instead, I feel BUZZ is a channel for dialogue that allows us to listen to the honest voices of bloggers, consumers, drivers and fans.
One of the voices we’ve heard is the importance of hybrid technology. This is indeed a topic currently challenging the auto industry as governments around the world announce plans to tighten environmental regulations. Kia has devoted years of R&D into eco-friendly cars that cater to both environmental and customer needs – and have an R&D facility dedicated only to Earth-friendly technology. The first product of those efforts is the recently unveiled Cerato (Forte) LPI Hybrid.
We’ve also heard over the years that Kia needs great designs and improved quality. I like to think that our Innovative designs and improvements in quality have fueled our makeover and Kia is currently enjoying worldwide popularity with vehicles like the new Soul, Cerato (Forte), cee’d and Sorento. There is also great anticipation around the European B-segment MPV, Venga, that will soon be fully revealed at the Frankfurt Motor Show later this month.
Let me take this opportunity to thank all of Kia’s employees who have worked tirelessly at sales points, R&D centers and plants, as well as the customers and bloggers who supported us along the way with messages of encouragement through this blog.
In a world where change is the only constant, the keywords for businesses are “conversation” and “engagement.” This is true not only for automakers but for most companies in general- to build mutual trust and loyalty between them and their customers amid unforeseeable changes in economic, social and cultural environments.
As such, I hope that Kia BUZZ will continue to bring you all the information you want and need on our activities around the world, but also shed light on the latest trends in the industry. We will always be open to your opinions and advice at Kia and through Kia BUZZ.
Happy birthday, Kia BUZZ!