Kia Classic 2017 heats up the spring golf season March 30th, 2017
The 2017 Kia Classic ended in another resounding success as South Korean golfer Mirim Lee took home the iconic orange champion’s vase. After being runner-up of the event for the past two years, Lee’s step up on the podium was further punctuated by the fact that she scored 20 under par, tying the all-time tournament record.
The eighth annual Kia Classic returned to the Park Hyatt Aviara Resort in California where 144 talented LPGA golfers competed for the championship title. Spectators from all over the world gathered at the resort and in front of their televisions to witness the palm-sweating 72 holes shot over the course of the week. As title sponsors, Kia offered a fleet of vehicles for use on the grounds and a range of family friendly activities including a junior golf clinic, group yoga and player autograph sessions.
— LPGA Kia Classic (@LPGAKiaClassic) March 25, 2017
As per tradition, the prize car of the tournament – the 2017 Kia Cadenza – greeted players and audiences while floating on the lake of the resort. Other Kia vehicles were also available for up close observation around the golf course.
Continuing last year’s philanthropic partnerships, a portion of ticket sales was donated to Hired Heros USA – a non-profit organization dedicated to assisting veterans finding employment. In addition, active duty military members and their families were granted free admission to the championship event.
— LPGA Kia Classic (@LPGAKiaClassic) March 23, 2017
As the last tournament before the first LPGA major championship of 2017, the culmination of the Kia Classic marks the beginning of the spring golf season. With our multi-year partnership renewed, Kia will serve as the “Official Automotive Partner” for the LPGA and provide sponsorship for seven of this season’s coming tournaments including two major championship events.
Kia’s partnership with the LPGA over the years has resulted in mutual growth with many successful collaborations under our belts. Stay tuned as Kia brings you more exciting golf events with the LPGA!